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Social Media

Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.

Does Social Media Just Mean Facebook and Twitter?

Facebook and Twitter are the two most popular social networking sites online. They’re useful for small businesses that want to create an interactive dialogue with their customers. However, ‘social media’ describes any kind of online communication and sharing tool that people use to build social connections. Your customers might also be using business networking sites, […]


What Is Social Media Marketing?

Social media marketing means using online social media sites, such as Facebook and Twitter, to promote your business. Used well, social marketing can be a cost-effective way to connect with customers, raise brand awareness and drive traffic to your website. Many small businesses have found that having a social media strategy has helped them compete […]


What Are the Top Small Business Social Media Myths?

Before deciding how to use social media in your small business, it’s worth getting to grips with some of the most common small business social media myths and misconceptions. Social media marketing is free Although (mostly) free to use, there are costs involved in social marketing. The chief cost is the time it takes time […]



Attracting the Right Attention for Your Business on Twitter

Quality is major factor when it comes to SEO for business Twitter profiles; here are some suggestions to help you make the most of your own page. As with any other website, search engines prefer natural link building and links from authority sites acting as votes, a major SEO signal.  The best way to achieve […]


Do Twitter Followers Help a Business Website’s SEO?

So you have now created your business profile page on Twitter, embedded a link on your website and linked back to your site on your profile.  Building a large and relevant following is important and this post is a guide to effectively managing this critical process. The key to building a following is to start […]


How Twitter Impacts on Business Local SEO

Recently Google confirmed that it uses social signals to determine ranking of websites on its search engine.  This was hardly a surprise but very helpful to have confirmed by Matt Cutts.  Having added real-time search functionality featuring Twitter feeds and then withdrawing after a few years trial it is clear Google sees mileage in integrating […]


Tips on Using Facebook for Local Businesses

Are you addicted to Facebook?  Well – if the statistics are to be believed nearly half of the UK population are – 47% of people in the UK visit Facebook on average 68 times a month, .  Facebook offers a very powerful opportunity for small and medium sized businesses to pull credible traffic to their […]


How Do I Set Up a Twitter Account for My Business?

Social networking site Twitter – the land of people talking about what they have just had for dinner, what they think of tonight’s TV and no end of messages stuffed with OMG, LOL and ROFL. So why should you be thinking “how do I set up a Twitter account for my business?”. Well, there is […]


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