Building a good presence for your business on social media sites like Twitter, Facebook or Instagram should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages which can be shared and passed on, extending your reach and growing your business.
A Facebook Business Page without any fans is like a man on a desert island throwing a message in a bottle to the vast ocean; most unlikely to become involved in a two-way conversation- never mind a fulfilling social engagement. But we all have to start somewhere. Even if you have given some quality thought to publishing […]
Whenever someone complains that they do not have time to keep up with their pile of trade reading – whether it is business reports, market reports, trade tips or local business opportunities, I am always reminded of the quaint Scottish saying, “There’s no such thing as bad weather… only inappropriate clothing”. Perhaps I had better […]
Good as blogs are at attracting organic search visitors to your website, sometimes even if you have the best content in the world, you need to do a certain amount of traditional “pump priming” to get people to notice your blog. Before you do that just make sure that it is being picked up the […]
Your blog stinks! “Roses are red, violets are blue Mushrooms stink And so do you” I once received this ditty in a Valentine’s card at junior school. Fortunately for me, it was meant in jest, but it did at least capture my attention. It’s not clear why humans prefer to pay attention to negative and controversial […]
There is overwhelming evidence that those businesses that keep regularly updated blogs are more often found by prospects using a Google or Bing search. In addition, businesses that offer a blog will also have larger networks of contacts on other social networks such as Twitter and Facebook – leading to even more opportunities. So what is […]
A blog is short for web log and originally, they were more about recording an individual’s activity in a diary format. To the uninitiated, it may still appear that this is what all those businesses are doing – but actually blogs are a very effective form of marketing. Of course, the type of blog that starts, “Woke […]
When you are operating as a small business, often one thing you don’t have is the luxury of time. It’s a possibility you are too busy to be tapped into Facebook, Twitter, Foursquare or any others of the plethora of social media offerings out there that can help your business. However, it is always worth […]
When you are recruiting new talent for your business or company, ultimately you want to find the right person for the role you have on offer at the time you need them. Generally that would suggest that just using a single source such as a jobs listings website or one agency isn’t spreading the net […]
Having recently joined a company that is very focused on B2B, when I’ve generally come from a consumer background, it has been very interesting to see the different approaches that are necessary to target the correct markets via Social Media. Now I’m in the process of drawing up a social media strategy that suits their […]
Data collection and analytics are hugely important for measuring how well your social media initiatives are performing, and should always play a part in decision making when it comes to new strategies. However, it is also important to find a balance between looking at the numbers and acting according to them, while still allowing creativity […]