Building a good presence on social media sites like Twitter, Facebook and Google+ should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages, which can be shared and passed on, extending your reach and growing your business.
Online reviews are a great way of amplifying your positive word-of-mouth Online reviews aren’t just for hotels, holidays and Hollywood movies anymore – people are sharing their opinions on businesses big, medium and small. It’s becoming the norm for people to tap away on their keyboard in order to let their feelings be known after […]
The question “what time of day is best to post messages on Twitter” is one lots of people ask once they’ve set up and account and have started to get to grips with the platform. You can fire out tweets whenever you like, but sometimes it can seem like you are shouting from the rooftops […]
I thought I’d compile a list of answers to some of the most frequently asked questions about using Twitter for your business I’ve heard recently. Twitter – perhaps more than the other social media sites – can seem a little daunting at first because of its “unspoken rules” and heavy use of symbols and abbreviations. […]
Just set up a profile on Facebook for your business? Here are the answers to ten frequently asked questions. Will everyone who has liked my page see my updates? This is the general rule. However, Facebook does use an algorithm to decide whether to display your update in fans’ news feeds, depending in their level […]
More and more small businesses are discovering just how easy it is to create a profile for their company on Facebook – using something referred to as a Facebook page. In just a few clicks, your business can be found on Facebook – so it’s a job that can be done if you have just […]
Review websites are increasing in popularity. Everyday consumers are interested in what real people say about the local businesses and services they’re thinking about using. The facts. Top tips. Everyday consumers are interested in what real people say about the local businesses and services they’re thinking about using. Whether it’s looking for a hotel, choosing a […]
Here is a quick ‘To Do’ list for social media marketing to get you started. Establish a starting point Define a strategy Match the medium with the message Avoid the common mistakes small business owners make when embarking into social media for the first time Know the relevance of blogging Which social media sites and […]
In today’s world of online social circles it’s hard to imagine any business not joining the universal scramble for a free soapbox to a wider audience. Yet many small businesses don’t see how they can benefit from social media. Not everyone has had their eyes opened by the massive opportunities for engagement and new business […]
Brief tips for getting started with social marketing. What is it? And does it matter to small and medium-sized businesses? Or is it just another here today, gone tomorrow trend created by marketing consultants? Here are the basics to help you get started. What is social media marketing? The term ‘social media marketing’ is a bit […]
Social media will be the main point of contact with your business for many prospective customers. They won’t be immediately looking to buy – but social networking can create the platform for making sales by deepening trust in a good product or service. It does this by: enabling you to provide improved customer service creating […]