Building a good presence for your business on social media sites like Twitter, Facebook or Instagram should be a central part of any digital marketing strategy. A strong following can boost your business visibility online, and it’s a great way to engage with customers on a more personal and direct level. With a strong following also comes a ready audience for promotions and messages which can be shared and passed on, extending your reach and growing your business.
Review websites are increasing in popularity. Everyday consumers are interested in what real people say about the local businesses and services they’re thinking about using. The facts. Top tips. Everyday consumers are interested in what real people say about the local businesses and services they’re thinking about using. Whether it’s looking for a hotel, choosing a […]
Here is a quick ‘To Do’ list for social media marketing to get you started. Establish a starting point Define a strategy Match the medium with the message Avoid the common mistakes small business owners make when embarking into social media for the first time Know the relevance of blogging Which social media sites and […]
In today’s world of online social circles it’s hard to imagine any business not joining the universal scramble for a free soapbox to a wider audience. Yet many small businesses don’t see how they can benefit from social media. Not everyone has had their eyes opened by the massive opportunities for engagement and new business […]
Brief tips for getting started with social marketing. What is it? And does it matter to small and medium-sized businesses? Or is it just another here today, gone tomorrow trend created by marketing consultants? Here are the basics to help you get started. What is social media marketing? The term ‘social media marketing’ is a bit […]
Social media will be the main point of contact with your business for many prospective customers. They won’t be immediately looking to buy – but social networking can create the platform for making sales by deepening trust in a good product or service. It does this by: enabling you to provide improved customer service creating […]
For small businesses, social media networking can help strengthen the business connections you already have, and allow you to connect with customers between sales. This can make collaboration and sales easier to facilitate. Strengthening relationships with business contacts Business networking creates fresh opportunities for communication with contacts. By responding to their updates and forum comments, […]
Social media shouldn’t be seen as a replacement for other online marketing, but an addition to what you already do. It’s effective for amplifying your marketing messages through sharing and for targeting your online marketing. Social media optimisation of your website Your online marketing campaigns are likely to direct people to ‘landing pages’ on your […]
News travels fast in online communities. Both positive and negative comments about your business can have a strong influence on your business reputation. An online strategy that takes into account why and how people use social networking will help you ensure people take away a good impression of your business. Monitor, manage, join in Many […]
Social networking sites are like networking venues, where you connect with customers and get their attention. The people you meet aren’t necessarily ready to buy, but by sharing information you can turn them into warm leads and direct them to your website. Think of your website as your ‘premises’ on the web – this is […]
Before you start a social media marketing campaign, you need to think about what your objectives are. Social networking sites aren’t the best tools for actually making sales. Instead, they’re very good relationship management tools that prepare the ground for future sales. Raising awareness The first step to using social media to drive traffic is […]