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Video Marketing

Simply put, video marketing is one of the most powerful marketing tools on the internet. A professionally directed, well scripted video will showcase your services and products in a way that won’t easily be forgotten, and it’ll help to increase conversion and interaction rates too. What’s more, placing your video on sites like YouTube make it extremely easy to share through social media channels like Facebook and Twitter and increase your audience.

Great Example of Businesses Promoting Themselves via Video

Now here’s a video that we absolutely LOVE. It’s a great example of how to show your potential customers who you are and what you do in a SIMPLE and engaging way. It’s only a short video about Hudson Signs, a sign-making business based in Ipswich. I’ve never met the guys at Hudson Signs but […]


Show and Tell – the Importance of Video for Your Business

In case you didn’t know it already, video is now one of the fastest growing segments of the internet advertising market and is firmly established as a darling of internet users – 80% of us now watch online videos. So why is video a must-have for businesses looking to promote themselves online? There are so […]


Some Great Video Website Content Examples

I’m looking at video today, it’s a great media for getting people engaged in your content but I think has a stigma attached that it’s really expensive to produce. So we’ll take a look at a variety of videos and see if that’s the case. Check out these stats on video consumption:  The average user […]


Video Production – How Much Should I Pay?

It’s a bit of an old cliché, but you really do ‘get what you pay for’ – Doesn’t quite answer your question though does it?  The most important element I believe is that to get a very good video for your business, you have to use people who have real world experience, who have practiced […]


Benefits of Including Web Video in a Website Marketing Strategy

Online video marketing is one of the most effective ways of attracting traffic to your website and generating enquiries and sales. Traffic magnetism Adding a video to your website greatly increases its popularity with search engines. Geo-tagging your videos (adding location information) will help them to come up when people search for what you offer […]


Is Video Marketing Essential to Local Business Success?

Although video marketing isn’t essential for local online marketing, it has considerable potential. Videos are fairly easy to make, and offer a number of benefits as a marketing tool. Growing use of video Video is increasingly relevant to online marketing – YouTube now attracts four billion views a day. Also, faster computers and the wider availability […]


Can a Web Design Company Help With Video Production?

Although web design and online video production both use digital technology, the skills and software required for each are different. As a result, someone who develops websites won’t necessarily also produce online marketing videos. Integrated digital agencies Given the increasing use of video on the internet, particularly following the success of video-sharing sites such as […]


What Are the Benefits of Web Videos for Businesses?

Adding video content to your website is a great way to make your business stand out online. Here’s why… Improved visibility online Websites incorporating video content score more points with search engines, giving you an edge over competitors who don’t use it. As well as including the video on your own website, you can host […]


What Is Video Production?

Video production is a three-part process. Depending on the actual video, the process can be either relatively straightforward or highly complex. The three stages are: 1) Pre-production, where the video is prepared for ‘shooting’ (filming). It usually includes most of the following: developing and agreeing a storyboard and a total running time producing the shooting […]


How to Create an Engaging Video for Online Video Marketing

As with all marketing activity, the best way to create an online video is to think about the fundamentals – the objectives, the target audience, the content, the budget and required response. Objectives Think about what you want the video to achieve, and try to be as precise as possible. The goal should be specific […]


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