Simply put, video marketing is one of the most powerful marketing tools on the internet. A professionally directed, well scripted video will showcase your services and products in a way that won’t easily be forgotten, and it’ll help to increase conversion and interaction rates too. What’s more, placing your video on sites like YouTube make it extremely easy to share through social media channels like Facebook and Twitter and increase your audience.
Have you ever started watching a video on your newsfeed then scrolled away before it finished? This is the reality for many social media users; short on time and patience, and with attention spans crippled from years of Internet overload, we simply don’t have the time nor the inclination to stick with a video that […]
Did you know that tech giant Cisco predict that by 2022, 82% of all web traffic will relate to video content (Source: Cisco, 2018)? That’s quite the hefty chunk! It therefore stands to reason that future-proofing your content marketing means incorporating video to some degree – be it live or pre-recorded. Here’s another stat for […]
We, humans, are very visual creatures. We therefore naturally gravitate to video content online. However many small businesses don’t have the time or budget for full-on video marketing. Scripting, filming, and editing can take a lot of valuable time out of your day. People also naturally sociable too – if only there was a way […]
In another recent post, I discussed the benefits of trying out alternative video formats for social media, and GIFs were one of the options touched upon. So what is a GIF – and how do you make one? What is a GIF? GIF stands for Graphics Interchange Format. GIFs are basically very short, rich bursts […]
Psychology plays an absolutely crucial part in all kinds of marketing. Whether it’s choosing which shelf and aisle to best place products in a supermarket, selecting the right words for a billboard campaign, or simply picking the right colour for your “buy now” button; the way businesses sell to people is inextricably linked with how […]
The building and construction sector is having a bit of a difficult time at the moment. Brexit uncertainty has caused some people to put big money items like building projects on hold, and the bad weather we had at the beginning of 2018 delayed many building projects. On the positive side, if people are looking […]
Back in June 2018, at VidCon, YouTube announced a new feature called ‘YouTube Premieres’, giving qualifying creators the ability to schedule the release of a video with a dedicated public ‘watch page’ which could be shared in advance. A couple of days ago, YouTube announced the rollout of this Premiere feature to all users. So […]
Recently, I wrote a blog on your different audience options for YouTube. I’ve gone down a different route this time focusing on targeting content and will be explaining your content targeting options for YouTube. I’ll be diving into different ways your video advert can reach particular content on YouTube through their interests rather than audience […]
Content marketing is an essential weapon in any small business’s arsenal. It’s a relatively easy and often inexpensive way of getting your name out there. However, once a small business has paid the rent, the bills, wages, and other essentials, there’s not always a lot left in the coffers for marketing. This is especially true […]
Creating video can seem like a daunting task. Putting the stresses of physically getting on camera aside, there’s a whole world of recording equipment and techniques out there. Many small businesses get hung up on the high price tags associated with posh cameras and fall at the first hurdle. However if you want to get […]