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Website Content

Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.

Successful Websites: You Don’t Need to Be an Online Marketing Expert

So what makes a successful website? What does great website content look like? You tell me. Blogs like this are great to help you see better ways of communicating with your online audience, to improve your website content so that you’ll make more sales. But blogs will only get you so far. You need to […]

How to Sell More With Your Website (Without Increasing Traffic)

“Sell more? Without getting more people to visit my website?” Sounds too good to be true right? Not at all. It’s achieved by focusing on a specific group of people who are already visiting your website. To understand this group, you need to picture the wider range of people that visit your website. There are […]

Why Customers Leave Your Website Faster Than You Can Read This Headline

People are busy. People who come to your website have ants in their pants. They can’t stay still for a minute. Consider these two points: Visitors will make a snap judgement about your website. Research has found that the brain makes a judgement of a website in a 20th of a second. Your brain is […]

Why Most Business Websites Fail (And What You Can Do About It)

The whole purpose of your commercial website is to turn your visitors into customers. This means encouraging them to take action; to phone you up, make an email enquiry, purchase your product, sign up to your newsletter, visit your store and so on. So whatever action it is you’re looking for, failure is not getting […]

Good Online Content Best Practice

To get found and chosen by customers online here are some tips on how to stand out when you promote your business online. This gives a brief overview of how to make it easy for customers to find and choose you and the importance of keeping your information up-to-date. Make it easy for your customers […]

What Is the Optimum Word Length for a Business Description?

It’s tempting to put a lot of information into a business description. After all, you want everyone to know about all the products and services you offer and how great your business is. But too long a business description simply doesn’t work. What is a business description? There are two types of business description: a […]

How Important Are Contact Details on a Website?

Contact details are essential for every business website. Including contact details in your online content helps you: comply with legal requirements reassure potential customers make it easy for customers to contact you What does the law say? Contact details are legally required on almost any business website. That includes providing: your business name – not […]

What Information Needs to Be on a Business Website?

When you’re creating your business website, you’ll need to think carefully about your content – the information you want to include. A good starting point is to think of the sort of basic information you would include in a traditional press advert: Who you are – a brief business description What products or services you […]

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