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Website Content

Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.

Learnings From Websites #1 Brandwatch

Ok so for this blog I thought I’d start looking at websites that I admire but who manage their online content in different ways. This week I’m looking at Brandwatch who provide social media monitoring tools and have been going for a couple of years. I love this site, it’s very clean and easy to […]


Set Up an Editorial Calendar for Your Website Content

As anyone knows who is responsible for updating their website, trying to find fresh and continuous content can be a challenge. Successful marketing these days is underpinned by the ability to add that extra bit of value and what a lot of people want, especially in the B2B sectors, is to learn something that will […]


Life Below the Website Fold

If you’ve ever created or redeveloped a website then you’ll know one of your toughest choices is where’s the best place to put all your website content on the page and is there too much? SEO bods would say to make the homepage as wordy as possible but then usability bods would say to clear […]


How to Create Absorbing Online Copy – Part 2

More handy techniques to combat people’s tendency to scan through websites rather than reading it word for word… Keep it chatty – unless you’re dealing with an extremely formal subject or business. Try reading your copy out loud – does it sound like something you’d say in an everyday conversation? Most important information first. Make […]


How to Create Absorbing Online Copy

Reading content on a webpage or blog isn’t like reading from a book or magazine. Studies have proved that we read and absorb information differently when reading it off a computer screen than we do when reading from a piece of paper. One of the key differences is that we read online content a lot […]


Why Is an Online Content Marketing Strategy Important?

It’s tempting to think that all you need is a business website explaining your products and services. Then customers will be able to find you, your online content will convince them how good you are, and sales will follow. For most businesses, it’s not so simple. Creating an online version of a marketing brochure isn’t […]



What Kind of Web Content Will Make My Business More Sustainable?

Most business website content makes a contribution to sustainability – because it reduces the need for other, less sustainable business activities. Sustainable marketing For a start, your business website can be a far more sustainable form of marketing than traditional methods: shorter print runs – online marketing may not eliminate the need for other marketing […]


How Are Market Opportunities Identified to Align Website Content?

If you’re a successful business, you’ve probably already got a marketing strategy based on targeting one or more market niches – specific market segments where you can offer something better than the competition. You’ll want to continue that marketing strategy with your business website. So your online content is going to be focused on attracting […]



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