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Website Content

Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.

Why Most Business Websites Fail (And What You Can Do About It)

The whole purpose of your commercial website is to turn your visitors into customers. This means encouraging them to take action; to phone you up, make an email enquiry, purchase your product, sign up to your newsletter, visit your store and so on. So whatever action it is you’re looking for, failure is not getting […]



Good Online Content Best Practice

To get found and chosen by customers online here are some tips on how to stand out when you promote your business online. This gives a brief overview of how to make it easy for customers to find and choose you and the importance of keeping your information up-to-date. Make it easy for your customers […]


What Is the Optimum Word Length for a Business Description?

It’s tempting to put a lot of information into a business description. After all, you want everyone to know about all the products and services you offer and how great your business is. But too long a business description simply doesn’t work. What is a business description? There are two types of business description: a […]


How Important Are Contact Details on a Website?

Contact details are essential for every business website. Including contact details in your online content helps you: comply with legal requirements reassure potential customers make it easy for customers to contact you What does the law say? Contact details are legally required on almost any business website. That includes providing: your business name – not […]


How Important Is a Good Business Description for a Website?

Imagine you’re at a trade show. There are a lot of potential customers, but a lot of your competitors as well. If you’re going to stand out from the others and win new business, you need to be able to do three things: grab people’s attention let them know what you can offer convince them […]


What Information Needs to Be on a Business Website?

When you’re creating your business website, you’ll need to think carefully about your content – the information you want to include. A good starting point is to think of the sort of basic information you would include in a traditional press advert: Who you are – a brief business description What products or services you […]


Learnings From Websites #2 Content & Motion

This week I’m looking at the website for Content & Motion and these guys should be good as they’re an online communications agency! My first thing to say is that I LOVE the imagery of Lego people that runs throughout the site, it really ties it together and gives you the quirky, human feel that […]


Creating Shareable Website Content

I’ve been in marketing for a while now and one thing that I’ve learnt is that people no longer want to just be sold to. Unless you get that magical person who just so happens to be in the market for the product/service you’re offering, at exactly the right time, you need to hook them […]


Make Sure You’re Optimising Your Website for Mobile

At the Brighton Digital Marketing Festival this month there was a strong theme running through the speaker sessions – make sure you’re mobile ready. We’ve heard it’s the year of mobile for a few years now but the evidence is there that it really is time to get with the handset. If you’re not with […]


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