Having great content on your website will not only give your users a positive experience and help convert sales, it helps search engines like Google index and rate your site, making it easier to find online. From opening hours and service details, to videos and blog posts, it’s important to make sure your content is up to date, relevant and that it reflects your business in a consistent and informative way.
Internet marketing can be a great opportunity for your business to attract new customers. Unfortunately, it’s also a great opportunity for your competitors to attract new customers – yours. With competition only a click away, your online marketing strategy needs to look at what you can do to get your customers engaged with your company […]
You might have noticed that I’ve mentioned Google’s Panda update a couple of times already in this blog. Released in the UK in April of this year, it’s one of the biggest shake-ups in the world of SEO and online content in recent years. Designed by Google genius Navneet Panda, it’s the latest version of […]
Sometimes we get so bogged down in creating the perfect copy for a webpage that it’s easy to forget about your page headings – those titles that head up the page and sometimes individual paragraphs. In reality, these headings are one of the most important bits of copy on the page. They’re often the first […]
A simple enough question. Unfortunately, there isn’t a straightforward answer. There are loads of factors to take into account, such as: What is the purpose of your website? Are you showcasing a large range of products, or is your site full of information about the different services you offer? Are most people likely to be […]
There are over 300 million websites out there and this figure is rising on a daily basis. A Google search for “plumbers in Reading” brings back almost 6 million results. Even a more specific search term like “emergency plumbers in West Reading” produces over 2.5 million results. With so much competition out there, it’s more […]
Whether you’re updating an old website or creating a brand new one, effective online content is crucial. But what exactly is ‘online content’ and how is it used? Quite simply, online content is everything that’s on your website. This usually means text, images and videos, but can also include music and other sounds. Generally, the […]