A website is your very own piece of real estate on the internet. It’s a place to showcase your products, services and ideals, and give your customer everything they need to know about your business. From the logo and colour palette down to the font type and how easily customers can navigate through the site, having a stunning design and streamlined build is essential for any business to grow.
No matter what your website looks like, there are a number of things it should definitely include. To immediately draw in a potential customer, a slick design and easy to read layout is key. But the content on your website and the topics included can make or break whether someone stays on your webpage, taking […]
Fashion, architecture and design in general has always been massively influenced by (and influential on) culture. Brands have to flex with the times. Not a rebrand, necessarily, but a nod to the changes around them. The best way to engage your audience is to absorb and react to the same experiences they’re having. It’s still early in the year, so it’s a good […]
Google’s search algorithm is a closely guarded industry secret, and rightly so. Yet for such a mysterious formula, they certainly give us webmasters plenty of information about staying on that algorithm’s good side. If only there was a way to find out how to directly improve your site in a way that both your site’s […]
Google announced that they are switching to mobile-first indexing for all websites in March 2021. This means that Google will prioritise the mobile version of a site for indexing, as opposed to the desktop version. The reason for this change is that a majority of internet users (almost 60% according to Hitwise) now use their […]
There are websites of all different shapes and sizes out there. When your business is getting ready to take its first steps online – or updating your online presence – there are a number of approaches you can take. One trend that you often see online is single-page websites, where the entirety of the site’s […]
Despite a difficult 2020, research from Yell indicates that SMEs (Small & Medium-Sized Enterprises) are feeling very optimistic about their business in the New Year, with three out of every four (76%) business owners confident about the success of their business in 2021. To help you make sure you’re ahead of the game going into […]
When you choose the website address for your business, you may wonder which business domain name ending (called a top-level domain or TLD) will work best. Most commonly, the choice you will be faced with is either .com or .co.uk. But which one is the right choice for your organisation? Domestic or international? To some […]
User experience could be summed up as ‘pleasanting’. Making an experience easier, quicker, smoother, more pleasant. That means working on your user experience can build positive sentiment consciously or subconsciously in your users. It’s like going to a restaurant and everything just WORKS – but also, the little finishing touches are there. The napkins are […]
There is a debate happening at the moment on how COVID-19 will affect Black Friday and Christmas sales. Some retail experts have predicted it will be quiet as people are wary of spending money in the current climate, whereas others have said it’ll be big with people enjoying a bit of retail therapy to wash […]
Google is adding ‘Page Experience’ to its algorithm as a ranking factor in May 2021. Ranking factors are the criteria that search engines use when deciding where to rank your website in its search results. So this update will affect how pages on your website will rank on Google. While this may seem a while […]