A website is your very own piece of real estate on the internet. It’s a place to showcase your products, services and ideals, and give your customer everything they need to know about your business. From the logo and colour palette down to the font type and how easily customers can navigate through the site, having a stunning design and streamlined build is essential for any business to grow.
Branding isn’t just getting a pretty logo and having a brand colour scheme. A well-thought out brand identity immediately conveys your company’s entire personality and ethos. Think of some of the world’s most beloved global brands; those that sell things like soft drinks, cars and fast food. They’ve become far more than just a logo, […]
Whether your business is new or just in need of a marketing revamp, it’s important to start from the bottom. Let’s take a look at ten of the most important marketing basics that any small business needs to get to grips with. As you can probably tell, these tips are only in a vague order, and […]
HTTPS (the secure version of HTTP, the protocol which sends data between a browser and a website) is older than most people realise. It’s been around for two decades, though the number of websites using it on all their pages has been relatively low, until the last couple of years. You’ve probably noticed that many […]
By the way, if you missed parts 1 and 2 of our history of the web, you can check them out here: Part 1 and Part 2. Welcome back to Part 3 of our brief history of the web. We last left off around the time of the millennium and the aftermath of the dot […]
EDIT: After parts 1 or 3? Please click here for part 1 and here for part 3. Welcome back to part 2 of our concise history of the web. If you missed part 1, click here to get up to speed. We spoke about the web’s humble beginnings at CERN, as the brainchild of Tim Berners-Lee; and […]
EDIT: After parts 2 and 3? Please click here for part 2 and here for part 3. Nowadays it’s hard to imagine a life without websites as we now know them today. The web is such a ubiquitous part of our everyday lives that we almost forget the hard work that went into creating it. […]
A little while ago, a lot of small businesses were hit by Google’s decision to crack down on websites that weren’t mobile-optimised. If you weren’t ready, you may have found yourself ‘slapped’ or demoted in search results. That seemed a bit mean (although we were given quite a lot of notice) but Google has now […]
Creating your business website is an exciting experience, but it can also be incredibly daunting. Knowing how to use your website to its best advantage can be difficult to decide. You might just need one or two pages with important information on, or perhaps something a little more elaborate to appeal to your audience. Here are […]
There’s even more reason to invest in a mobile-friendly website right now. From the start of May, Google will be rolling out an update to the mobile search algorithm to give higher rankings to mobile-friendly and responsive websites. The first push to increase results for mobile-friendly website launched back in April 2015, and aims to […]
Many of us want to incorporate an offer of a lead magnet (a freebie in exchange for someone’s email address) to attract interested parties to our websites and email lists, but it’s important to get the basics right before we plough ahead. If you are unfamiliar with the concept of lead magnets, check out my […]