A website is your very own piece of real estate on the internet. It’s a place to showcase your products, services and ideals, and give your customer everything they need to know about your business. From the logo and colour palette down to the font type and how easily customers can navigate through the site, having a stunning design and streamlined build is essential for any business to grow.
As a small business, you’re in an odd position where you’re both more able to help vulnerable customers than a big corporate – and less. While you don’t have a corporate responsibility budget, you have more sight of who your individual customers are and more control over how you treat them. Without shareholders, you can […]
So you’ve got the next big business idea. There’s only one thing stopping you exploding onto the world stage – you don’t have a logo and you don’t have the money to spend on expensive branding campaigns. Luckily you no longer need hundreds of thousands in the bank to create effective branding for your company. […]
We all like a freebie, especially if your business has a limited marketing budget. And Google offers a wide range of completely free tools which can be absolutely invaluable to webmasters and digital marketers all over the world. We’ve listed 9 here but there may be more out there too! Check out our list below, […]
So you’re starting a brand new business – Congratulations! Embarking on a new business venture is always an exciting time. Even if you’re not a particularly online business, it’s imperative that your company establishes a strong web presence. However almost 2 million UK small businesses don’t have a website according to Approved Index, potentially costing […]
We all like something for free. When you own a small business, money can slip through your fingers remarkably easily. Cash gets spent on marketing, travel, software, hardware, rent, and everything in between. Additionally if you outsource work or your team are based in different locations, collaboration and teamwork can be tricky when there’s nothing […]
I’m a big fan of cognitive biases – how most humans subconsciously make the same assumptions and errors of judgement. They’re little warnings to check yourself and try to avoid the herd mentality we all imagine we don’t share. Mostly though, people don’t have the time or inclination to investigate cognitive biases. Which is good, […]
The ultimate aim for any business website is to attract new customers or clients. So imagine if your website actually turned them away… This could happen if your website does not have HTTPS enabled, as it’s essential for every business website to have this in 2018. If not, all the time, effort and money you’ve […]
You may have run a successful business website for years without ever needing to know about HTTPS and SSL certificates. As a way to protect and encrypt data, it was only really necessary for eCommerce and banking websites. And while there has been encouragement to switch for the last two years, there are big reasons […]
With the festive season sadly now behind us, business owners around the world will be focusing on essential business tasks for 2018. And as we all know, good marketing holds the key to bringing in good business. It pays to keep yourself on the pulse of digital marketing, with new opportunities springing up all over […]
In September 2017 it was announced that after 50 years in production, the final print run of Yellow Pages will start in January 2018, with the final ever edition distributed to the Brighton area in January 2019. It’s most certainly the end of an era, but it’s fantastic to see the Yell business completely embrace […]