A website is your very own piece of real estate on the internet. It’s a place to showcase your products, services and ideals, and give your customer everything they need to know about your business. From the logo and colour palette down to the font type and how easily customers can navigate through the site, having a stunning design and streamlined build is essential for any business to grow.
Despite a difficult 2020, research from Yell indicates that SMEs (Small & Medium-Sized Enterprises) are feeling very optimistic about their business in the New Year, with three out of every four (76%) business owners confident about the success of their business in 2021. To help you make sure you’re ahead of the game going into […]
When you choose the website address for your business, you may wonder which business domain name ending (called a top-level domain or TLD) will work best. Most commonly, the choice you will be faced with is either .com or .co.uk. But which one is the right choice for your organisation? Domestic or international? To some […]
User experience could be summed up as ‘pleasanting’. Making an experience easier, quicker, smoother, more pleasant. That means working on your user experience can build positive sentiment consciously or subconsciously in your users. It’s like going to a restaurant and everything just WORKS – but also, the little finishing touches are there. The napkins are […]
There is a debate happening at the moment on how COVID-19 will affect Black Friday and Christmas sales. Some retail experts have predicted it will be quiet as people are wary of spending money in the current climate, whereas others have said it’ll be big with people enjoying a bit of retail therapy to wash […]
Google is adding ‘Page Experience’ to its algorithm as a ranking factor in May 2021. Ranking factors are the criteria that search engines use when deciding where to rank your website in its search results. So this update will affect how pages on your website will rank on Google. While this may seem a while […]
If you, like many business owners, are of the opinion that your business website is unlikely to be affected by cybercrime, please think again and read on. On average 30,000 websites are hacked every day (source Sophos Security Threat Report) and hackers create 300,000 new pieces of malware every day (source McAfee). With the technological […]
Website UX is about making your website as easy and pleasant as possible for your user. A website designer is going to make a very good start on that but it’s impossible to get perfect on the first pass. We can work with generally accepted website usability guidelines but your users are different from other […]
As businesses, what we’re fighting for now is mere attention. If you don’t stand out online, it doesn’t matter how good your product is – it’ll never be seen. We’re not politely marketing to willing eyes; we’re beating aside other screaming entities to be someone’s main focus. For seconds, if we’re lucky. So we have […]
Sprint is a concept often used in agile development teams to deliver projects in a continuous, iterative way. Each part of a big project is broken into sprints – a set block of time in which all planning, development, testing and review happens. I’ve used this approach for optimising a customer journey design within a […]
Google does not willingly share too many of its own search metrics but a data survey by Jumpshot with analysis from Rand Fishkin of Sparktoro (SEO legend) revealed a thing or two. In the first quarter of 2019, Google in the US had more than 150 billion searches, the majority of which were solved without […]