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Website Design & Build

A website is your very own piece of real estate on the internet. It’s a place to showcase your products, services and ideals, and give your customer everything they need to know about your business. From the logo and colour palette down to the font type and how easily customers can navigate through the site, having a stunning design and streamlined build is essential for any business to grow.

An Introduction to Lead Magnets

We’ve all been on websites where a pop-up window appears offering a free ebook, report or template in return for your email address – but why is it so popular? What’s the reasoning behind it? Let’s find out. What is a Lead Magnet? Firstly, let’s define a lead: it’s someone who has shown interest in […]


Sales and Marketing Glossary for Beginners

Sales and marketing are undeniably important to any business, but as with a lot of things nowadays, they come with their own terms and jargon. This plain English guide explains some of the most common terms to help you navigate the often mystifying lingo of marketers and salespeople. A/B Testing – This is a type […]


Awesome FREE Digital Marketing Tools – Part 3: Teamwork

Welcome back to the last in our series about free digital marketing tools. This week, we’ll be talking about free project management tools, and resources that allow your team to collaborate efficiently on a budget. If you need to get up to speed, we previously discussed helpful free tools for creating content and for customer […]


Google Analytics Mistakes: 7 Things to Avoid

Google Analytics is a wonderful tool – that much is a given. However it can be incredibly complex, and that can make it a bit of a minefield for beginners. Here, in no particular order, are 7 of the most common rookie mistakes made with Google Analytics so you can get the most out of […]


Referral Spam: Who’s Messing with my Data?

The accuracy of your website’s analytics is paramount to a lot of businesspeople. To many of us, it comes as a great surprise that our own analytical data can be falsified by an external party. Have you noticed that your visits have suddenly gone through the roof (along with your bounce rate) with no new […]


How to Create Your Business Brand in 3 Simple Steps

Branding is an extremely complex issue, and is the subject of much confusion for small business owners, especially in the digital space. When most owners think of making changes to their brand, they envision hours spent scrutinizing logos and quibbling with graphic designers. In actual fact, your brand has implications far beyond the look and […]


Website Jargon Buster for Total Beginners

If you’ve been putting off getting a website for your business because the idea of all of that jargon and technological jiggery-pokery fills you with dread, this website jargon buster is the right place to start your journey. Before you make any plans or part with any cash, it’s a good idea to get a good […]


Get Real Results by Split Testing Your eCommerce Pages (the scientific way!)

eCommerce marketers know that they’re supposed to test their pages to find the optimal content for their target audience. However, many of us waste enormous amounts of time running tests that never seem to produce noticeable improvements. What are we doing wrong? Tell me if the following conversation sounds somewhat familiar to you: Marketer: “Boss, […]


Using Pop-Ups on Your Website: Best Practices

[Updated Febuary 2017] Welcome back to our series on the resurgence of the website pop-up window. Previously we discussed the productive results achievable using in-page pop-ups (or “interstitial windows”), but also their downsides. We’ve mainly touched upon some of the most common functions of recent pop-ups: encouraging users to subscribe to a relevant newsletter, follow a brand on […]


Using Pop-Ups on Your Website: The Disadvantages

[Updated February 2017] Welcome back to this series on the renaissance of the pop-up; more specifically relating to in-page pop-over windows (or “interstitials”) which are now becoming increasingly common. Usually they’ll be a lot more relevant than the pop-ups of yesteryear, asking you to subscribe to the company’s email newsletter or to sign up for […]


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