New: Yell’s digital transformation
Our transformation is nearing completion with the announcement of the final print cycle of Yellow Pages; starting with the Kingston book in January 2018 and finishing with the Brighton edition in January 2019.
General Post Office first publishes a classified section called Yellow Pages in the Brighton telephone directory
YP directory is live
Yellow Pages Directories rolled out
Yell begins its digital offering with Electronic Yellow Pages
The first iteration of the Yell.com business directory website launches
Websites and digital advertising
Yell starts offering its customers website build and digital advertising services
PPC & Videos
PPC advertising & video creation services added to Yell’s product portfolio
Ratings & Reviews
Ratings & Reviews launches
Yell websites are mobile adaptive
Yell app for Apple watches, Yell Stores and Connect (free listing checker) launches
Yell launches their Pledge: ‘Yell is championing local business by helping a million small businesses be found, chosen and trusted by more customers online, by 2020’
91% of painters and decorators in the UK miss out
Reading, UK, 11 July, 2016 – Yell, one of the biggest providers of digital marketing in the UK, has discovered an overwhelming majority of painters & decorators (91%) it researched have wrong or inconsistent information online1, including basic details such as a phone number or email.
Feedback shows 89% of customers say they will try another company if the details listed online for a particular business are incorrect2, suggesting many small businesses, including painters & decorators, are missing out on a lot of potential custom.
Yell announces Facebook partnership
Reading, UK, 6 April 2017 – Yell today announces a new facebook partnership and the launch of a unique and highly targeted social advertising product, aimed at helping local businesses harness the power of social.
The partnership will see Yell offer local businesses advanced targeting of facebook users, with the guarantee that they reach those users a minimum of 8 times a month, which research supports as the optimum number of times to see a facebook advert*....
Yell media images
Video is key
Reading, UK, April 2017 – New research from Yell, the largest provider of digital marketing services in the UK, has revealed most of the UK’s 5.5 million SMBs are struggling to embrace digital, or even the basics of web presence. Small businesses can generate (60%)* more web traffic and almost a third (30%)* more leads, by adding video to their online presence. Despite this, nine out of ten (85%) of UK small businesses are neglecting the basics and have out of date or incorrect information listed on their websites.
Classic Yell adverts
Reading, UK, May 2017 – A new study out today has found that dentists, hairdressers and gardeners are viewed as being amongst the most trusted local businesses in the UK. The research carried out by Yell, one of the largest providers of digital marketing solutions to small and medium sized businesses (SMBs) in the UK, found that by contrast, car dealers, estate agents and letting companies are viewed as being the least trustworthy to give a good standard of service at a fair price.
The nation-wide study, looking at trust in business, found that two-fifths (41%) of people are more likely to trust local services than bigger, nation-wide companies; echoing broader trends of an erosion in faith in traditional institutions..
The Future of Gender Equality
Reading, UK, 18 July, 2016 – Yell Business has unveiled a new report looking to the future and what the next 100 years holds for gender equality, family life, technology and businesses.
The report is in two parts, one; a retrospective commentary about the progression of gender equality over the past 100 years; the other a future-gazing prediction featuring 10 key likely advancements over the next 100 years, based on past and current trends, and academic research