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New: Yell’s digital transformation

Our transformation is nearing completion with the announcement of the final print cycle of Yellow Pages; starting with the Kingston book in January 2018 and finishing with the Brighton edition in January 2019.

Richard Hanscott, CEO

Richard Hanscott

Richard joined Yell in 2011 and has led the business to become a leading provider of digital marketing services to SMEs in the UK. He has extensive knowledge of the IT & telecoms sectors, and building successful consumer and B2B organisations.

Before joining Yell, Richard worked in senior roles at businesses including NEC, Orange & Hewlett Packard.

Yell to become a purely digital business

1st September 2017, UK – Yell, the leading provider of managed digital marketing services*, today announces the final print cycle of Yellow Pages, marking the company’s full transition to a purely digital business. The first of the 104 final editions is being distributed in Kingston in January 2018, with the final ever edition distributed in January 2019 in Brighton, back where it all began.

Yellow Pages was first published in 1966 and for many years has been a popular way for consumers to search and find local businesses. Yell has been the champion of local business for over 50 years and is well known for its iconic advertising, including the famous J.R. Hartley campaign.

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Mark Clisby, Product & Marketing Director

Mark Clisby

Mark has been with Yell for over 10 years and is currently leading the transformation of the Yell brand to be recognised as one of the largest digital brands in the UK. Passionate about delivering great customer experience, he is also an industry expert in using insight and data to truly engage customers at every interaction.

Timeline

1966

Yellow pages

Yellow pages

General Post Office first publishes a classified section called Yellow Pages in the Brighton telephone directory

1973

YP directory is live

YP directory is live

Yellow Pages Directories rolled out

1987

YP digital

YP digital

Yell begins its digital offering with Electronic Yellow Pages

1996

Yell.com launches

Yell.com launches

The first iteration of the Yell.com business directory website launches

1998

Websites and digital advertising

Websites and digital advertising

Yell starts offering its customers website build and digital advertising services

2009

PPC & Videos

PPC & Videos

PPC advertising & video creation services added to Yell’s product portfolio

2010

Ratings & Reviews

Ratings & Reviews

Ratings & Reviews launches

2014

Mobile adaptive

Mobile adaptive

Yell websites are mobile adaptive

2015

Yell Stores

Yell Stores

Yell app for Apple watches, Yell Stores and Connect (free listing checker) launches

2016

Facebook Social

Facebook Social

Yell launches Facebook Social product. Custom websites & SEO launches into Yell Digital Agency channel

2017

Yell Pledge

Yell Pledge

Yell launches their Pledge: ‘Yell is championing local business by helping a million small businesses be found, chosen and trusted by more customers online, by 2020’

91% of painters and decorators in the UK miss out

Reading, UK, 11 July, 2016 – Yell, one of the biggest providers of digital marketing in the UK, has discovered an overwhelming majority of painters & decorators (91%) it researched have wrong or inconsistent information online1, including basic details such as a phone number or email.

Feedback shows 89% of customers say they will try another company if the details listed online for a particular business are incorrect2, suggesting many small businesses, including painters & decorators, are missing out on a lot of potential custom.

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Yell announces Facebook partnership

Reading, UK, 6 April 2017 – Yell today announces a new facebook partnership and the launch of a unique and highly targeted social advertising product, aimed at helping local businesses harness the power of social.

The partnership will see Yell offer local businesses advanced targeting of facebook users, with the guarantee that they reach those users a minimum of 8 times a month, which research supports as the optimum number of times to see a facebook advert*....

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Yell media images

Video is key

Reading, UK, April 2017 – New research from Yell, the largest provider of digital marketing services in the UK, has revealed most of the UK’s 5.5 million SMBs are struggling to embrace digital, or even the basics of web presence. Small businesses can generate (60%)* more web traffic and almost a third (30%)* more leads, by adding video to their online presence.  Despite this, nine out of ten (85%) of UK small businesses are neglecting the basics and have out of date or incorrect information listed on their websites.

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Classic Yell adverts

Trust Index

Reading, UK, May 2017 – A new study out today has found that dentists, hairdressers and gardeners are viewed as being amongst the most trusted local businesses in the UK. The research carried out by Yell, one of the largest providers of digital marketing solutions to small and medium sized businesses (SMBs) in the UK, found that by contrast, car dealers, estate agents and letting companies are viewed as being the least trustworthy to give a good standard of service at a fair price.

The nation-wide study, looking at trust in business, found that two-fifths (41%) of people are more likely to trust local services than bigger, nation-wide companies; echoing broader trends of an erosion in faith in traditional institutions..

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The Future of Gender Equality

Reading, UK, 18 July, 2016 –  Yell Business has unveiled a new report looking to the future and what the next 100 years holds for gender equality, family life, technology and businesses.

The report is in two parts, one; a retrospective commentary about the progression of gender equality over the past 100 years; the other a future-gazing prediction featuring 10 key likely advancements over the next 100 years, based on past and current trends, and academic research

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Contacts

Sarah O'Rafferty
Head of PR

 Newgate Communications

Yell

Twitter Feed: Yell Business