Media centre

Sarah O'Rafferty
Head of PR
Tel: 0118 912 8999
Email: press.enquiries@yell.com

Useful Info

David Sharman

David Sharman, Hibu Group CEO, & CEO (Interim) at Yell

David has over 25 years' international experience in growth, transformation, m&a, technology & restructuring within digital marketing & media, information & professional services, and software. Before joining Hibu, he was Chief Strategy Officer & Senior VP at Dex One, Corporate Development Officer at ChoicePoint, Inc., and Senior VP, Corporate Development at American Management Systems.


Mark Clisby

Mark Clisby, Chief Marketing Officer

Mark has been with Yell for over 10 years and is currently leading the transformation of the Yell brand to be recognised as one of the largest digital brands in the UK. Passionate about delivering great customer experience, he is also an industry expert in using insight and data to truly engage customers at every interaction.


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Press Releases

Yell appoints new Chief Executive

30th July 2019

Yell today announces Claire Miles as its new Chief Executive Officer. Claire will be joining Yell from Hive where she is currently Managing Director.

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1 Million British workers never take a lunch break

19th March 2019

Research released today reveals nearly one million British workers never takes a lunch break, with a further 1.6 million having just 10 minutes off during the day – despite all employees having the right to one uninterrupted break of 20 minutes, if they work for more than 6 hours per day.

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What is the UK’s biggest workplace annoyance

February 2019

Being cold at work has been revealed as the biggest office pet peeve by 23% of British workers, with a chilly workplace affecting more women (28%) than men (18%).

The study, released today by Yell found that the second biggest annoyance at work is poor internet connection with 1 in 5 saying this was immensely frustrating, an unclean workspace came third on the list, aggravating 18% of the nation’s workers.

Other grievances were:

  • Heat also gets to the nation’s staff, with 17% saying their office being too hot is their biggest pet peeve
  • Colleagues talking too loudly (14%), a cluttered workspace (14%) ...

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James Nesbitt delivers final edition of the Yellow Pages in Brighton

19th March 2019

On Friday 18th January, the final copy of the Yellow Pages was delivered in Brighton, the city where it all started 53 years ago in 1966. The delivery marks the end of an iconic staple of British household history and signalling Yell’s transition to Yell.com and becoming a fully digital business.

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Small business is winning big: more people than ever searching for, and shouting about local favourites online

19 March 2018

Shopping habits are seemingly returning to days of old, with more people than ever making the effort to get out, explore their local area and find ‘hidden gems’, a new study by online business directory Yell.com has revealed.

Posts relating to finding a new local business on photo-sharing app Instagram have grown at a rate of more than 50% year-on-year. The most popular terms being used to describe a discovery of a new local business on social channels are...

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Business by the year 2050

7th November 2017

A report released today by Yell reveals a positive view on how businesses will look by the year 2050, thanks to a wave of new technologies including artificial intelligence, augmented reality and the internet of things.

The digital marketing services provider has partnered with acclaimed futurist and author James Wallman, to predict how certain changes in what has been dubbed ‘The Fourth Industrial Revolution’ will affect small, or relatively new businesses.

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Trust Index

May 2017

A new study out today has found that dentists, hairdressers and gardeners are viewed as being amongst the most trusted local businesses in the UK. The research carried out by Yell, one of the largest providers of digital marketing solutions to small and medium sized businesses (SMBs) in the UK, found that by contrast, car dealers, estate agents and letting companies are viewed as being the least trustworthy to give a good standard of service at a fair price.

The nation-wide study, looking at trust in business, found that two-fifths (41%) of people are more likely to trust local services than bigger, nation-wide companies; echoing broader trends of an erosion in faith in traditional institutions..

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Yell announces Facebook partnership

6 April 2017

Yell today announces a new facebook partnership and the launch of a unique and highly targeted social advertising product, aimed at helping local businesses harness the power of social.

The partnership will see Yell offer local businesses advanced targeting of facebook users, with the guarantee that they reach those users a minimum of 8 times a month, which research supports as the optimum number of times to see a facebook advert*....

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Video is key

April 2017

New research from Yell, the largest provider of digital marketing services in the UK, has revealed most of the UK’s 5.5 million SMBs are struggling to embrace digital, or even the basics of web presence. Small businesses can generate (60%)* more web traffic and almost a third (30%)* more leads, by adding video to their online presence.  Despite this, nine out of ten (85%) of UK small businesses are neglecting the basics and have out of date or incorrect information listed on their websites.

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91% of painters and decorators in the UK miss out

11 July, 2016

Yell, one of the biggest providers of digital marketing in the UK, has discovered an overwhelming majority of painters & decorators (91%) it researched have wrong or inconsistent information online1, including basic details such as a phone number or email.

Feedback shows 89% of customers say they will try another company if the details listed online for a particular business are incorrect2, suggesting many small businesses, including painters & decorators, are missing out on a lot of potential custom.

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Timeline



Timeline

1966 - General Post Office first publishes a classified section called Yellow Pages in the Brighton telephone directory
1973 - Yellow Pages Directories rolled out
1987 - Yell begins its digital offering with Electronic Yellow Pages
1996 - The first iteration of the Yell.com business directory website launches
1998 - Yell starts offering its customers website build and digital advertising services
2009 - PPC advertising & video creation services added to Yell’s product portfolio
2010 - Ratings & Reviews launches
2014 - Yell websites are mobile adaptive
2015 - Yell app for Apple watches, Yell Stores and Connect (free listing checker) launches
2016 - Yell launches Facebook Social product. Custom websites & SEO launches into Yell Digital Agency channel
2017 - Yell launches their Pledge: ‘Yell is championing local business by helping a million small businesses be found, chosen and trusted by more customers online, by 2020’