Media Centre

#JustYell Consumer Roadshows

A national campaign to celebrate the small businesses flourishing in the UK

To mark our transition to a fully digital business, Yell.com will be travelling across the UK to connect British consumers with the businesses we know and love, or are yet to discover.

Supported by our campaign ambassador, Dragons’ Den star Sarah Willingham, and some of Britain’s most-loved celebrities, our consumer roadshow will visit 20 towns and cities across the country in 2018 and 2019.

Just Yell Roadshow event yell

Press releases

Small business is winning big: more people than ever searching for, and shouting about local favourites online

19 March 2018, UK - Shopping habits are seemingly returning to days of old, with more people than ever making the effort to get out, explore their local area and find ‘hidden gems’, a new study by online business directory Yell.com has revealed.

Posts relating to finding a new local business on photo-sharing app Instagram have grown at a rate of more than 50% year-on-year. The most popular terms being used to describe a discovery of a new local business on social channels are all positive, including ‘wonderful’, ‘cool’ and ‘love’. In fact, the use of the term ‘wonderful’ to describe a local business has increased 270% since 2016.

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Roadshow locations

From Reading to where Yellow Pages first began in 1966, Brighton

yell roadshow roadmap 2018-2019

2018 Roadshows

  • Reading The Oracle
    (22nd - 24th March)
  • Milton Keynes Intu Milton Keynes
    (21st - 22nd April)
  • Aberdeen Union Square
    (12th - 13th May)
  • Southampton Westquay
    (2nd - 3rd June)
  • Glasgow Silverburn
    (8th - 9th June)
  • Birmingham Bullring
    (20th - 21st July)
  • London Westfield
    (27th - 28th July)
  • Newcastle Metro Centre
    (11th - 12th August)
  • Manchester Trafford Centre
    (18th - 19th August)

 

  • Oxford Westgate
    (1st - 2nd September)
  • Bristol Cabot Circus
    (8th - 9th September)
  • Dartford Bluewater
    (15th - 16th September)
  • Leeds Victoria
    (6th - 7th October)
  • Belfast Victoria Square
    (12th - 13th October)
  • Cardiff St David's Centre
    (19th - 20th October)
  • Leicester Highcross
    (27th - 28th October)
  • Chester Grosvenor Centre
    (3rd - 4th November)
  • Nottingham Victoria Centre
    (10th - 11th November)

2019 Roadshows

  • Plymouth Drake Circus
    (12th - 13th January)
  • Brighton Churchill Square
    (18th - 19th January)

Insights

National insights overview

As a nation, we’re increasingly getting out and about, exploring our local area and finding new gems:
  • We’re sharing our discoveries online more and more, with the number of tweets and Instagram posts referencing our finds growing at a rate of more than 50% year-on-year
  • Sunday is our preferred ‘day of discovery’, with 16% of all local discovery shares happening on the traditional day of rest
  • Westminster, Manchester and Edinburgh were the cities where the most local discoveries occurred in 2017 and two months into 2018, Westminster is still topping the table, followed by Manchester and Bristol
Our discoveries are very much driven by eating and drinking
  • Social shares about discovering new local vegetarian spots have grown the most in the past year, followed by discoveries of local Thai, Spanish, vegan and French spots
  • Our language around making local discoveries is incredibly positive, and increasingly so:
  • Our use of the word ‘wonderful’ when sharing local discoveries grew by 270% from 2016 to 2017
  • Our use of the word ‘cool’ when sharing local discoveries grew by 148% from 2016 to 2017
  • Our use of the word ‘love’ when sharing local discoveries grew by 142% from 2016 to 2017

Twitter feed

Contacts

Sarah O'Rafferty
Head of PR

 PR Agency

For details and further press releases