Media Centre

#JustYell Consumer Roadshows

A national campaign to celebrate the small businesses flourishing in the UK

To mark our transition to a fully digital business, Yell.com will be travelling across the UK to connect British consumers with the local small businesses we know and love, or are yet to discover.

Supported by our campaign ambassador, Dragons’ Den star Sarah Willingham, and some of Britain’s most-loved celebrities, our consumer roadshow will visit 20 towns and cities across the country in 2018 and 2019.

Just Yell Roadshow event yell

Press releases

Want the chance to win £10,000?

Yell.com, the UK’s No. 1 online business directory*, is bringing its innovative and interactive #JustYell roadshow to Bluewater shopping centre in Dartford this weekend.

Up for grabs each day is an Amazon Echo for the loudest ‘yeller’ in Yell’s unique sound booth. You can also get information on a prize draw for the chance to win a range of fun experiences designed to make you ‘yell’, plus a grand prize of £10,000. There’s also an Instagram & Twitter ‘selfie’ prize draw to win a £100 Bluewater gift card.

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Parents make the most of technology to ease the annual ‘Back to School’ shop

5 September 2018, UK: Parents across the country have been planning ahead when it comes to shopping for new school uniforms and supplies, according to the latest data from Yell.com1.

The data compiled by Yell, the leading provider of managed digital marketing services*, found that 38% of parents shop for new school uniforms in August, and 33% look in June and July. Meanwhile 23% still leave it to the last minute and complete in September, and only 6% wait until October.

Read more...

Alison Hammond Birmingham event Yell 2018
Alison Hammond Birmingham event Yell 2018

Roadshow locations

From Reading to where Yellow Pages first began in 1966, Brighton

yell roadshow roadmap 2018-2019

2018 Roadshows

  • Reading The Oracle
    (22nd - 24th March)
  • Milton Keynes intu Milton Keynes
    (21st - 22nd April)
  • Aberdeen Union Square
    (12th - 13th May)
  • Southampton Westquay
    (2nd - 3rd June)
  • Glasgow Silverburn
    (8th - 9th June)
  • Birmingham Bullring
    (20th - 21st July)
  • London Westfield
    (28th - 29th July)
  • Manchester intu Trafford Centre
    (18th - 19th August)
  • Oxford Westgate
    (1st - 2nd September)

 

  • Bristol Cabot Circus
    (8th - 9th September)
  • Dartford Bluewater
    (15th - 16th September)
  • Newcastle intu Metrocentre
    (22nd - 23rd September)
  • Leeds Victoria Leeds
    (6th - 7th October)
  • Belfast Victoria Square
    (12th - 13th October)
  • Cardiff St David's Centre
    (19th - 20th October)
  • Leicester Highcross
    (27th - 28th October)
  • Dudley intu Merry Hill
    (3rd - 4th November)
  • Nottingham intu Victoria Centre
    (10th - 11th November)

2019 Roadshows

  • Plymouth Drake Circus
    (12th - 13th January)
  • Brighton Churchill Square
    (18th - 19th January)

Insights

National insights overview

As a nation, we’re increasingly getting out and about, exploring our local area and finding new gems:
  • We’re sharing our discoveries online more and more, with the number of tweets and Instagram posts referencing our finds growing at a rate of more than 50% year-on-year
  • Sunday is our preferred ‘day of discovery’, with 16% of all local discovery shares happening on the traditional day of rest
  • Westminster, Manchester and Edinburgh were the cities where the most local discoveries occurred in 2017 and two months into 2018, Westminster is still topping the table, followed by Manchester and Bristol
Our discoveries are very much driven by eating and drinking
  • Social shares about discovering new local vegetarian spots have grown the most in the past year, followed by discoveries of local Thai, Spanish, vegan and French spots
  • Our language around making local discoveries is incredibly positive, and increasingly so:
  • Our use of the word ‘wonderful’ when sharing local discoveries grew by 270% from 2016 to 2017
  • Our use of the word ‘cool’ when sharing local discoveries grew by 148% from 2016 to 2017
  • Our use of the word ‘love’ when sharing local discoveries grew by 142% from 2016 to 2017

Twitter feed

Contacts

Sarah O'Rafferty
Head of PR

 PR Agency

For details and further press releases