Small business is winning big: more people than ever searching for, and shouting about local favourites online
19 March 2018, UK - Shopping habits are seemingly returning to days of old, with more people than ever making the effort to get out, explore their local area and find ‘hidden gems’, a new study by online business directory Yell.com has revealed.
Posts relating to finding a new local business on photo-sharing app Instagram have grown at a rate of more than 50% year-on-year. The most popular terms being used to describe a discovery of a new local business on social channels are all positive, including ‘wonderful’, ‘cool’ and ‘love’. In fact, the use of the term ‘wonderful’ to describe a local business has increased 270% since 2016.
Coming to a shopping centre near you!
8 May 2018 - The UK’s No. 1 online business directory*, Yell.com will be at the Union Square shopping centre in Aberdeen this weekend to celebrate all things local.
On the Yell stand will be the ‘Just Yell’ booth, where yelling is the name of the game, and shoppers can take part for the chance to win an Amazon Echo each day worth £89.99! They can also get information on a prize draw for the chance to win a range of fun experiences designed to make you ‘YELL’, plus a grand prize of £10,000.
From Reading to where Yellow Pages first began in 1966, Brighton
National insights overviewAs a nation, we’re increasingly getting out and about, exploring our local area and finding new gems:
- We’re sharing our discoveries online more and more, with the number of tweets and Instagram posts referencing our finds growing at a rate of more than 50% year-on-year
- Sunday is our preferred ‘day of discovery’, with 16% of all local discovery shares happening on the traditional day of rest
- Westminster, Manchester and Edinburgh were the cities where the most local discoveries occurred in 2017 and two months into 2018, Westminster is still topping the table, followed by Manchester and Bristol
- Social shares about discovering new local vegetarian spots have grown the most in the past year, followed by discoveries of local Thai, Spanish, vegan and French spots
- Our language around making local discoveries is incredibly positive, and increasingly so:
- Our use of the word ‘wonderful’ when sharing local discoveries grew by 270% from 2016 to 2017
- Our use of the word ‘cool’ when sharing local discoveries grew by 148% from 2016 to 2017
- Our use of the word ‘love’ when sharing local discoveries grew by 142% from 2016 to 2017