James Nesbitt delivers final edition of the Yellow Pages in Brighton – back to the City where it all began
- The Yellow Pages finishes its print run after 53 years, marking its transition to a fully digital business, Yell.com
- Final deliveries took place in Brighton, the city where it was first distributed in 1966
- Star of famous Yellow Pages adverts, James Nesbitt, was in attendance delivering final copies to lucky locals
On Friday 18th January, the final copy of the Yellow Pages was delivered in Brighton, the city where it all started 53 years ago in 1966. The delivery marks the end of an iconic staple of British household history and signalling Yell’s transition to Yell.com and becoming a fully digital business.
To celebrate the occasion, James Nesbitt star of some of the Yellow Pages’ most famous adverts, visited two customers that have been advertising in the famous directory since it’s very first issue. James also delivered the final edition to some lucky locals around Brighton & Hove.
Since launching, the Yellow Pages has been delivered to over 27 million UK households, with almost one billion copies printed over its 53-year run. During this time, in excess of a million independent businesses have advertised in the books, from local hairdressers and plumbers, to artificial eye merchants.
The brand was also responsible for some of Britain’s most well-remembered TV adverts, including consumers’ favourite ad of the 1980s (according to Marketing Week and You Gov poll) J.R. Hartley’s ‘Fly Fishing’. The brand then moved onto a campaign which launched in 2003, starring James Nesbitt as the hapless character ‘Adam’ who uses the Yellow Pages to get himself out of some tricky situations.
On being a part of the final delivery, James Nesbitt said; “I’ve had a great time chatting to Yell’s two longest serving customers and delivering the final copies around the city of Brighton. The Yellow Pages is such an iconic piece of history - almost every household including my own had one by their telephone, and it helped to connect us to local businesses in our towns and cities. The Yell brand has been great to me through the years and I thoroughly enjoyed filming the adverts and I’m really honoured to have played a part in their final delivery of Yellow Pages too”.
Chief Executive of Yell Richard Hanscott said: “What better place to deliver the final edition than the city where it all began, and who better to deliver them with, than James Nesbitt? James has played a big part in Yell’s history for his part in our iconic TV adverts, with the “hairdressers” and the “yoga” adverts remembered as some of the most memorable TV adverts in the UK.
The book itself will undoubtedly always be remembered, and after over 50 years we’re extremely proud to say that we still have customers who have been with us since the very first directory and continuing to advertise with us online. While goodbyes can be hard, we felt this was the right time to end the Yellow Pages and look forward to continuing our future online at Yell.com”.
Following the final deliveries, customers will still be able to access the same services and directory online, or via the Yell.com app. Instead of the physical Yellow Pages, Yell are offering a free listing to businesses on Yell.com and providing digital marketing services via business.yell.com.
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