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Nottingham student wins £10,000 in national prize draw

  • A Nottingham resident has won the top cash prize of £10,000 after entering a nationwide prize draw by Yell Ltd
  • The prize draw saw entrants review a local business of their choice on the Yell app to be in with a chance of winning
  • The winner who chose to review local tapas bar in Nottingham, Bar Iberico, was today presented with a cheque outside the restaurant
Winner of Yell app prize draw, Juliette Dickens, with Head of PR at Yell, Sarah O'Rafferty outside Bar Iberico in Nottingham
Winner of the Yell app prize draw, Juliette Dickens with Head of PR at Yell, Sarah O'Rafferty outside Bar Iberico in Nottingham

19th March 2019: University of Nottingham student, Juliette Dickens has won £10,000 in a countrywide prize draw held by the UK’s leading business directory Yell.

The prize draw saw participants review a local business of their choice on the Yell app to be in with a chance of winning the prize. The winning entry was a review of popular Nottingham city centre tapas bar, Bar Iberico.

Juliette was presented with her cheque today outside Bar Iberico. On winning the competition, she said: “I can’t believe that I’ve won the top prize! You always hear of people winning these prizes but never actually believe it could happen to you. Bar Iberico is such a great local restaurant too, I couldn’t think of a better way to win! “

Yell ran the prize draw as part of its nationwide tour to encourage the British public to discover and support small local businesses. The roadshow, which also marked the final delivery of the Yellow Pages in each area, travelled over 9,000 miles across the UK and visited 20 different locations.

Sarah O’Rafferty, Head of PR at Yell said: “We’re really pleased to present Juliette with her cheque today. This is exactly what our nationwide tour has been all about, encouraging the public to support their favourite local business. And with the final delivery of Yellow Pages having now taken place – we wanted to remind everyone that we’re still here for them as we’ve always been. People can search on the free Yell app for their favourite local business and leave reviews and feedback for them.”

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Media Contact

Sarah O’Rafferty
Head of Public Relations
07702 140362
press.enquiries@yell.com

Richard Paul
01273 760975
richard@propellernet.co.uk

Alex Jones
01273 760976
alex@propellernet.co.uk

About Yell

Yell is No.1 for managed digital marketing services for all types of local businesses in the UK*. Their goal is simple; to connect consumers and businesses online. Yell.com now provides advanced tools to support consumers in their search for suppliers, including ratings and reviews, mobile apps and social media sharing. Yell is one of the largest resellers of Google Ads in the UK and provides a range of fully managed digital marketing services for businesses including Pay Per Click, Websites, Display adverts, Social media and directory listings. Over 130,000 businesses currently advertise with Yell, and Yell.com is used by millions of consumers every month.


*Source: M-Brain research 2017, #1 in terms of revenue from sales of managed digital marketing services