About the study
The fieldwork was carried out in 2016 by research group Opinium, who sourced answers from 2,007 nationally representative UK adults aged 18 and above.
Yell is one of the largest providers of digital marketing solutions in the UK. Their goal is simple; to connect consumers and businesses online. Yell.com now provides advanced tools to support consumers in their search for suppliers, including ratings and reviews and mobile apps.
As Google’s trusted and experienced Adwords Premier Partner, Yell provides the full range of digital media and managed services for businesses with Pay Per Click, Websites, Display adverts, Social media and directory listings. Yell is trusted by over 150,000 businesses and over 12 million consumers in the UK.