Yell and The Why Agency win big at the FMBE Awards 2019

27 September 2019

This year's Field Marketing and Brand Experience awards took place at Syon Park, the home of the Duke of Northumberland, on September 26th 2019.

Yell had appointed The Why Agency to create a consumer brand experience to align with the final ever delivery of the Yellow Pages across the UK. They delivered a series of Yell.com roadshows taking place in major shopping centres across the country throughout 2018.

The Why Agency shared their concept and results of the Just Yell roadshow campaign with the FMBE judging panel and were shortlisted for the awards in August. On the night, both The Why Agency and Yell were delighted to win three prestigious awards at the awards evening at Syon Park.

Image of Yell & The Why Agency at FMBE Awards 2019

In total the Yell.com roadshows won three awards – the coveted ‘Best Use of Space’ Gold award which carries all the prestige of an FMBE award, with an extra prize of £25K worth of promotional space in one or multiple Network Rail stations. In addition, the Just Yell roadshows were also awarded bronze awards for Creative Intelligence, and Most Effective Roadshow.

Pete Barber, founder of The Why Agency commented: "What a fantastic night! A great result for a brilliant project that we all thoroughly enjoyed working on. This was one of those projects that truly demonstrates what can be achieved when agency & client are fully aligned with a shared creative objective. The team at Yell encouraged us to develop ideas that really connected consumers with the Yell.com brand and trusted our creative instincts to deliver something truly special".

Mark Clisby, CMO of Yell said: "As part of our transition from print to a purely digital business, it was vital to directly interact with consumers to help them understand how Yell.com can help them in a modern digital world. The Yell.com Roadshows were at the heart of this campaign, delivering great engagement in key locations across the UK with the use of competitions, local celebrities and the innovative ‘Just Yell' booth. We’re delighted to be recognised for all the hard work that both the Why Agency and Yell teams put in to make these roadshows a success."

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About Yell

Yell is No.1 for managed digital marketing services for all types of local businesses in the UK*. Its goal is simple; to connect consumers and businesses online. Yell.com now provides advanced tools to support consumers in their search for suppliers, including ratings and reviews, mobile apps and social media sharing. Yell is one of the largest resellers of Google Ads in the UK and provides a range of fully managed digital marketing services for businesses including Pay Per Click, Websites, Display adverts, Social media and directory listings. Over 130,000 businesses currently advertise with Yell, and Yell.com is used by millions of consumers every month.

*Source: M-Brain research 2017, #1 in terms of revenue from sales of managed digital marketing services