Yell announces partnership with Facebook to help local businesses raise their profile online

Reading, UK, 6 April 2017 – Yell today announces a new Facebook partnership and the launch of a unique and highly targeted social advertising product, aimed at helping local businesses harness the power of social.

The partnership will see Yell offer local businesses advanced targeting of Facebook users, with the guarantee that they reach those users a minimum of 8 times a month, which research supports as the optimum number of times to see a Facebook advert*.

With 90%** of consumers in the UK using smartphones and tablets to access Facebook, as well as making other digital searches, local businesses risk missing out on the opportunity to promote their services through facebook. This partnership enables them to take advantage of this large and captive audience.

Richard Hanscott, Chief Executive of Yell said: “The social advertising market in the UK has seen unprecedented growth over recent years, but has typically been dominated by major brands who have the advanced capabilities to directly target customers.

Today’s announcement, and this strategic partnership, will provide local businesses with these same capabilities, thereby levelling the playing field and ensuring that they too can leverage the significant market opportunity Facebook offers’’. 

The announcement follows Yell's continued position as the largest reseller of Google AdWords in the UK; reinforcing the company as the leading provider of managed digital advertising.

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Media Contact
For more information please contact

Sarah O’Rafferty
Head of Public Relations
Tel: 0118 912 8999
Mob: 07702 140362
Email: press.enquiries@yell.com

* Facebook results June 2016
** GfK EMEA country profile study Dec 2015

About Yell

Yell is one of the largest providers of digital marketing solutions in the UK. Their goal is simple; to connect consumers and businesses online. Yell.com now provides advanced tools to support consumers in their search for suppliers, including ratings and reviews and mobile apps.

As Google’s longest standing Premier Partner, Yell provides the full range of digital media and managed services for businesses with Pay Per Click, Websites, Display adverts, Social media and directory listings. Yell is trusted by over 150,000 businesses and over 12 million consumers in the UK.

More details at business.yell.com/social-ads-terms