Yell is No. 1 for managed digital marketing services for all types of local businesses in the UK*Source: M-Brain 2017, #1 in terms of revenue from sales of managed digital marketing services
Yell started its digital journey in 1987 with the launch of Electronic Yellow Pages, and Yell.com is now the UK's No. 1 online business directory1.
This timeline showcases Yell's digital evolution, from a print company offering a fully indexed business telephone directory for consumers, up to the present day where it provides a full range of digital marketing services to over 130,000 customers2.
General Post Office first publishes a classified section called Yellow Pages in the Brighton telephone directory
YP directory is live
Yellow Pages Directories rolled out
Yell begins its digital offering with Electronic Yellow Pages
The first iteration of the Yell.com business directory website launches
Websites and digital advertising
Yell starts offering its customers website build and digital advertising services
PPC & Videos
PPC advertising & video creation services added to Yell’s product portfolio
Ratings & Reviews
Ratings & Reviews launches
Yell websites are mobile adaptive
Yell app for Apple watches, Yell Stores and Connect (free listing checker) launches
Yell launches their Pledge: ‘Yell is championing local business by helping a million small businesses be found, chosen and trusted by more customers online, by 2020’
Richard Hanscott, CEO
Richard joined Yell in 2011 and has led the business to become a leading provider of digital marketing services to SMEs in the UK. He has extensive knowledge of the IT & telecoms sectors, and building successful consumer and B2B organisations.
Before joining Yell, Richard worked in senior roles at businesses including NEC, Orange & Hewlett Packard.
1. Alexa Internet Inc. Website rankings August 2016
2. Yell internal statistics