Yell's transformation story

1st September 2017, UK – Yell, the leading provider of managed digital marketing services*, today announces the final print cycle of Yellow Pages, marking the company’s full transition to a purely digital business. The first of the 104 final editions is being distributed in Kingston in January 2018, with the final ever edition distributed in January 2019 in Brighton, back where it all began.

Yellow Pages was first published in 1966 and for many years has been a popular way for consumers to search and find local businesses. Yell has been the champion of local business for over 50 years and is well known for its iconic advertising, including the famous J.R. Hartley campaign.

Richard Hanscott, CEO of Yell said: ‘‘After 51 years in production Yellow Pages is a household name and we’re proud to say that we still have customers who’ve been with us from the very first Yellow Pages edition in 1966. How many brands can say they’ve had customers with them for over 50 years?”

Following the rapid growth of digital and social media, Yell has transformed into a digital business – helping businesses and consumers be successful online. Launching a new pledge, Yell is committing to help a million businesses be found, chosen and trusted by more customers online by 2020.

Read more....

Richard joined Yell in 2011 and has led the business to become a leading provider of digital marketing services to SMEs in the UK. He has extensive knowledge of the IT & telecoms sectors, and building successful consumer and B2B organisations.

Before joining Yell, Richard worked in senior roles at businesses including NEC, Orange & Hewlett Packard.