Tips on Getting Active When It Comes to Website Content

Have you ever been told off by Microsoft Word’s spelling and grammar checker for using the passive voice in your writing? It’s an easy habit to get into. But when it comes to web copy, you should try to use the active voice whenever possible. What is the active voice? These sentences are all written […]

How to Create Absorbing Online Copy – Part 2

More handy techniques to combat people’s tendency to scan through websites rather than reading it word for word… Keep it chatty – unless you’re dealing with an extremely formal subject or business. Try reading your copy out loud – does it sound like something you’d say in an everyday conversation? Most important information first. Make […]

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