As businesses come to terms with the effects of the Covid-19 pandemic, advertisers have found themselves needing to adapt in an agile way, to keep up with customer needs and expectations whilst also keeping themselves afloat. Big increases in media consumption and the use of ecommerce have kept the ad industry alive, and so the […]
What can we learn from movie trailers? In some of my previous blogs I’ve talked about using Facebook’s autoplay feature to entice an audience to watch your full video and therefore engage with your company or product. Today I’m going to write about what business video producers can learn from movie trailers. I’ll be looking […]
I want to put together everything I’ve been blogging about for the last three months and talk about how to create a video marketing campaign. I’ll be utilising all of the techniques I’ve talked about before; tailored story telling (see here), targeted video placement (see here), attractor videos (see here), seasonal distribution (see here) and […]
Any marketing activity has to bring a benefit to your company, and video marketing is no different. So let’s talk about something important. Let’s talk about the cost of video marketing, what you should expect to get for your investment and how to ensure an adequate return on your investment. We’re going to have a […]