Pay Per Click Quality Score Explained

Quality Score is a vital element of Pay per Click advertising. Online advertisers strive to achieve a high Quality Score as this will increase the performance and efficiency of their PPC Campaigns. What is Quality Score? Quality Score is a numerical score between 1-10 that is calculated by Google and assigned to each keyword within […]

Introduction to Quality Score

You may have noticed the unavoidable reoccurring theme of relevance throughout my posts. There is very good reason for this; Google thinks relevance is extremely important, so much so they measure it. And if they think it’s important as PPC advertisers so should we! Google measure the relevance of both your keywords and ad copy […]

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