Let’s delve into the mysterious subject that is algorithms. The term “algorithms” is often mentioned when discussing social media platforms. But you might be a little hazy on the facts around what an algorithm is or how they work, let alone how they can even benefit your business or brand. What Exactly is an Algorithm? […]
If you’re running a business and looking to improve your website you’ve probably come across a lot of bizarre terms like ‘link juice’, ‘bots’ and a surprising amount of animals (spiders, pandas, hummingbirds etc.) that seem to have something to do with Google… This SEO Glossary will help to clear things up.
Google announced through Matt Cutts on Twitter last week that there has been a further update to it’s Penguin update launched last month. Speculation is that it is labelled 1.1 but nobody really knows how many updates have been issued since the original on April 24th 2012. Some websites are known to have dropped from […]
Let’s take a closer look at how content is organised within Facebook’s news feed and how it can potentially affect SEO. It’s easy to assume that the newest posts are always delivered to the top of the page in your Facebook news feed, look carefully and you will notice this isn’t quite true. Facebook have […]
Over the last few posts a common message coming through loud and clear is that ‘fresh‘ content delivered regularly is a key factor in effective SEO. For the SME it is a bigger challenge to create and deliver this content, often due to time constraints and no dedicated function within the business itself. My advice is to keep […]
If you want to improve your chances of potential customers finding your website, you’ll want to consider both organic search and pay per click (PPC) advertising as part of your digital marketing strategy. What is organic search? Organic search results appear in the main part on a search engine results page. The search engine ranks […]