• Call 0800 777 445 or complete this form. For customer support queries click here
  • This field is for validation purposes and should be left unchanged.
×

How to Write a Powerful Business Case Study

So, what is a case study and why do you need one? A case study is an excellent way to demonstrate a business product or service and its benefits, in particular, how it worked for one of your clients. Think of it as a longer, more detailed testimonial. Case studies can be used to convince, […]


Using Video Analytics To Boost Your Business

I love analytics. There I said it. I’m not a statistician. Nor am I a maths geek (although I wish I were because those guys can do really cool stuff). Still, I love analytics. The reason I love them is the reason you should love them too. Whenever you spend money marketing your business the […]


What Is Direct Website Traffic?

Google Analytics is unquestionably a very powerful tool. It’s not so long ago that it would have seemed an impossible dream to be able to track who came to your website, what they looked at, and what actions they took during their visit. When you think about it, that is an amazing resource for gaining […]


Google Analytics Mistakes: 7 Things to Avoid

Google Analytics is a wonderful tool – that much is a given. However it can be incredibly complex, and that can make it a bit of a minefield for beginners. Here, in no particular order, are 7 of the most common rookie mistakes made with Google Analytics so you can get the most out of […]


Are You Getting the Data You Need to Write Amazing Content?

You can’t write a thesis without some solid evidence to make sure you don’t get ousted as a charlatan. That’s true of creating web content too, you know. You may be crafting delicious stories that make your company sound just beautiful – but what’s driving it? Sure, it’s a creative process. But every industry has […]


What Website Content Do Your Visitors Want?

As I begin to undertake this year’s large website content refresh I’m forced again to question what it is my visitors want to see. You can pay a lot of money for a usability consultant to look at your site and then give a critique but last time we did that their suggestions were at […]


Social Analytics – Tracking Social Media Impact

With the increasing popularity of social media in business there is now a requirement to be able to analyse this traffic and determine it’s true value. SEO is changing and social signals are clearly influencing rankings, the difficulty is to track these signals especially now that search engines are always evolving at a faster pace. […]


Tracking Cross Domains in GA and ‘Onclick’ Tracking.

When I started working in Google Analytics religiously – it’s brilliant, I love it as much as Excel. Geek alert I know – I had to get my head around cross domain tracking. This is when your traffic isn’t contained in just one website. Maybe you have a subdomain, a payment gateway which directs people […]


Be Social: How to Organically Increase Your Company Facebook Audience

As much as I love the movie Field of Dreams, and really want to believe Ray Liotta when he tells Kevin Costner “If you build it, he will come”, sadly that rarely applies to your social media networks.  You may have built an amazing new branded Facebook timeline page for your business (and by now […]


What Is Web Analytics?

Web analytics is a system for measuring the effectiveness of a website, by tracking visitors and visitor activity. Key measurements – known as ‘metrics’ – can be analysed to find out whether the site is doing the job that it was designed for, by showing which pages or parts of the site are most popular, […]


1 - 10 of 17 results