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Two hands holding the words 'Micro Copy'

Why Micro Copy Should Be a BIG Priority

By Honor Clement-Hayes |

The best microcopy, people don’t even notice. I know, it sucks. What a thankless task. But, in a way, it’s a huge compliment if everyone does what your copy says without noticing. That’s IDEAL. To flip that, if users stumble because your microcopy is confusing or even trips itself up with tone of voice, you’re […]

Phone screen showing the words 'Work for it'

How to Write App Notifications

By Honor Clement-Hayes |

Writing app notifications is super hard. Let me TELL you – it’s hard. It’s one of the only places in an app (filled with nice, functional microcopy) that you can get across some tone. But not at the expense of clicks. Problems you will definitely encounter with app notifications 1. Many, many conflicting priorities Tone is […]

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