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How the Google+ Closure Will Affect Your Business

Google+ has about 2.2 billion user accounts and even up to a year ago Google+ was making updates to their platform, so it may have come as a shock to some regular users that it will be closing in April 2019. Even though Google+ has a high number of user accounts it is estimated that […]


Social Media Tips for: Professional Services

If you’re in a professional services industry – such as a lawyer, accountant, financial adviser or management consultant – then a social media presence is a great way to network with potential clients and show your expertise. The level of trust a client puts into their professional services firms can be extensive, from their finance dealings to […]


Using social media for recruitment: 11 tips for attracting new staff

To get the best possible candidates it helps to have a wide pool of talent to choose from. With this in mind, many companies use multiple marketing mediums with which to attract new staff, from billboard advertising at train stations to attending graduate events. The best candidates are often passive job-seekers, content in their current […]



How to Grow a Targeted Twitter Follower Base for Your Business

Finding and enticing the relevant people to follow your brand on Twitter is not as easy as most social media mass-follower software companies would have you think. There are people out there with personal accounts set up purely to elicit followbacks, and these people will latch onto you and inflate your actual follower count without […]


5 Ways to Manage Your Brand Using Social Media

As more and more people spend time on the internet – social media sites in particular – opportunities arise for businesses to market themselves to these audiences. But how do businesses join the online conversations – as well as smartly promote their brand for free? When you consider that the majority of people now search […]


Three Reasons B2Bs Need Social Media

When discussing marketing strategy with business-to-business (B2B) organisations, at some point the question of social media usually comes up. And whereas with B2Cs the questions tend to be based around how they can make their existing social media work more effectively for them, with B2Bs the first question is often “Do I really need social […]


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