When discussing marketing strategy with business-to-business (B2B) organisations, at some point the question of social media usually comes up. And whereas with B2Cs the questions tend to be based around how they can make their existing social media work more effectively for them, with B2Bs the first question is often “Do I really need social […]
Although the main activity of many businesses is to sell to consumers – known as business-to-consumer or B2C trading – all businesses will also take part in some kind of business-to-business (B2B) activity. You’ll need to use suppliers, to provide you with raw materials for making products, services (eg accounting or market research) and/or professional […]
Businesses are sold for many reasons – to release equity for the owner or shareholders, to allow the owner to pursue a different lifestyle or concentrate on new ventures, or because the owner doesn’t have the resources to take the business to the next level. Meanwhile, many aspiring entrepreneurs feel that buying an existing business […]
So, by now I am trusting you have conquered the world of keywords and have done everything in your power to ensure a great mutual linking relationship betweens your blog and your company website. This allows us to move on to some other areas to make sure your company blog is as visible to your […]
It’s nearly Christmas so what should be featuring on your website this month? I’m taking a look at a few opposing industries and suggesting website content that will help increase those precious sales/conversions this month… Retailers It’s a no brainer here, people are buying last minute gifts so make sure that you have something for […]
Most of my career has been spent with companies that deal directly with the consumer (in one way or another) so having recently joined a company that deals solely in B2b it’s been interesting to see the different strategies that are needed in social media. Facebook in particular has proved a hot button issue – […]
Having recently joined a company that is very focused on B2B, when I’ve generally come from a consumer background, it has been very interesting to see the different approaches that are necessary to target the correct markets via Social Media. Now I’m in the process of drawing up a social media strategy that suits their […]
Data collection and analytics are hugely important for measuring how well your social media initiatives are performing, and should always play a part in decision making when it comes to new strategies. However, it is also important to find a balance between looking at the numbers and acting according to them, while still allowing creativity […]
Part One discussed how to try and avoid entering into social media activity without a clear strategy, and ownership of social media within a business. There are other important areas which also need to be looked to prevent any chance of social media issues within your business. Companies need to be consistent and regular as […]
As much as social media can be a great tool for communicating and engaging with your audience, as well as an invaluable resource of information, there is also the potential for it to bring problems as well if it is not utilised correctly. I mentioned in my first post that businesses often decide they need […]