“On-page” SEO is essential to making waves online. Search engines take numerous factors into account when deciding where to rank your website, such as your content marketing efforts, site speed, and keyword optimisation. However, on-page factors only form part of the search optimisation picture. There are also a number of “off-page” factors to consider too, which […]
The answer is, as with everything on the internets, YES – as long as you don’t try to game the system. Guest blogging was the newest thing in content marketing. Everyone wanted to do it, to build up links to their site and improve their ranking. Here’s how it’s supposed to work: You publish a […]
You’ve published your website, you’ve optimised it for the search engines and you’re producing regular SEO’d content, distributing it through social media and email marketing. So far, so good – but wait; now someone’s telling you that you need to link build too? But – what about the Penguin update to the algorithm; the one […]
Since Google introduced its Penguin algorithm change, many webmasters have been struggling to generate meaningful back-links to their website that actually increase their quality scores and help to boost their web rankings. Penguin disregards and even penalises the spammy ‘paid’ links that some companies and disreputable SEO agencies source. Now its sophisticated new (yet still ever […]
Inbound links – also known as backlinks or inward links – are links to your website from a different website. They can have an important impact on search engine optimisation (SEO). As a general rule, the more good-quality inbound links to a website, the more popular it looks, and therefore the higher it’s likely to […]
Backlinks, or incoming links, are links to your website from other places on the internet. They advertise your website and encourage web users to click through to it, and they also allow search engines to see that other websites recommend your business site and that your site is relevant to a particular topic or keyword […]