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Create a Banner Ad That People Will Want to Click

From as far back as I can remember banner ads have been a staple part of the online marketing and advertising mix. Display advertising is an affordable way to raise brand awareness and its outcome is measurable via the number of people who click through to your site (or chosen landing page). As banner ads have such a […]


How Do Banner Ads Work?

Banner adverts are a popular way to advertise your business online. With a banner advert you can attract visitors to your website from elsewhere, either by advertising your products and services or by promoting a special offer. What is a banner ad? A banner advert is just a type of hyperlink, using a graphic instead […]


What Is Banner Advertising?

Banner adverts are one of the most popular forms of online advertising. They can help you increase traffic to your website, generate sales and increase brand awareness. In its most basic form, a banner advert is a rectangular image which appears alongside the main content on a website. They are usually tall and thin (appearing […]


Are Banner Ads More Effective Than Pop-Ups?

As part of your internet marketing strategy, you might consider using pop-up or banner advertising. Either can be effective for driving traffic to your website. However, you should be aware of the potential pitfalls. How do pop-up adverts work? Pop-up ads are adverts which appear in their own, small browser window on top of the […]


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