Display advertising is online advertising that typically takes the form of banner ads. These may be simple static advertisements with eye-catching design and imagery or they might feature video, sound, animation or even interactive elements. Display advertising is usually considered a distinct category from search advertising, also known as pay-per-click advertising. That works by showing […]
We live in an age of true magic. I go to Tesco, scan my Clubcard for my points and then a month later I get coupons through my door for all the things I love. WHAT IS THIS WITCHCRAFT?! It’s data, hun. Everything is data. We’re feeding companies data on our habits every time we […]
Well, a lot as it happens. Most people I know have a Facebook account, if they didn’t I’d have to converse with them in person and you know how us geeks hate to do that. If you go to your profile page and take a little look down your Facebook Timeline, you’ll see that it […]