If Banners Don’t Achieve Direct Response

I’m not suggesting that banners don’t achieve direct response, they can and do – however, you must try to remember that no-one was looking for your advert, it just appeared on the page they were looking at and although it may be interesting, the consumer may not be in the right frame of mind to […]

What Sort of Businesses Use Banner Advertising?

The simple answer is, all businesses with an online presence can use banner advertising. Banner advertising can be effective for any business that wants to increase brand awareness, drive targeted traffic to their website and generate sales. Which types of businesses can benefit the most? For small businesses and niche businesses, banner advertising can be […]

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