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Better Together – Cross Channel Marketing

Some people get really confused about Search and Display and don’t understand why they might need both.  Advertising is not about accumulating as many clicks as possible for as little money as possible – it’s about achieving your Return on Investment goals.  Different business will have different needs when it comes to generating a return […]


The Display Advertising Landscape

I was talking to someone the other day and explaining exactly what my job entails and as soon as I got round to explaining display advertising I was met with a barrage of questions about whether banner advertising was a dying medium and whether people even looked at the banner adverts online and so I […]


The Value of an Impression

This is a tricky subject for a lot of people, so I want to try and tackle this once and for all.  I am sorry if this turns into a bit of a maths class, but it has to be done! What I want to start with is 1,000 impressions ≠ 1,000 impressions.  Impressions are […]


Do’s and Don’ts for Your Banner!

You should treat your banner advert like your shop window.  A shop window should be alluring, but not give the whole game away; it should insight curiosity in your customers to make them want to come in and take a look around for more.  That said, the shop window shouldn’t be so mysterious that customers […]


Can Local Companies Benefit From Banner Advertising?

Yes!  Absolutely 100% yes.  For years we’ve all been saying that the internet is killing the highstreet and that the small to medium businesses don’t stand a chance against the corporate machines out there.  Whether you’ve been saying it in the board room or over the washing line, it’s time to reconsider. The tide has […]


How Long Does Banner Advertising Take to Work?

There’s no ‘one size fits all’ when it comes to advertising but you should know your product or service best and if you don’t, I suggest you take some time to figure it out. What do you sell?  If your product or service costs a lot of money, then you can expect the sales to […]


How Will Online Marketing Help Grow a Business?

If you’re looking to grow your business, online marketing could be the perfect tool. A professional and well-designed website, combined with targeted, monitored online marketing, can help you attract new customers, give them all the information they need and convert them to sales – all without a single face-to-face meeting. Your website – build your […]


Does Banner Advertising Drive Conversions?

Let’s get one thing straight from the start.  Display advertising is not search advertising; do not expect it to behave in the same way. Let’s go back to our good old conversion funnel, everyone wants advertising that converts and advertising that catches people around the desire and action stage of the conversion funnel but what […]


Building Display Banner Ads

There are quite a few different banner advertising types and formats that you may have noticed while you’re browsing the internet doing your online shopping to avoid the crowds at your local shopping centre. Let’s take a look at a few here. Static Banner Ads The clue is really in the title, it’s a banner […]


Using Contextual Targeting in Your Banner Campaign

What is contextual targeting? Contextual targeting is when adverts are placed in front of consumers based on the content of the webpage; the advert  is in context.  For example, if you are reading a newspaper article about the recession you may see a banner advertising savings accounts. How valuable is contextual targeting? Contextual advertising is […]


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