I’m not suggesting that banners don’t achieve direct response, they can and do – however, you must try to remember that no-one was looking for your advert, it just appeared on the page they were looking at and although it may be interesting, the consumer may not be in the right frame of mind to […]
What is behavioural targeting? It is possible to target consumers on-line based on the behaviours they exhibit. It could be that some consumers show a particular interest in a certain vertical which is relevant to your product or service – for example, the consumer may visit a lot of holiday sites and you sell travel […]
What is geographic targeting? Geographic targeting is identifying and defining the geographies you want to target and then placing your banner campaign in front of consumers within that geography. When you advertise off-line you may choose to advertise only in certain locations. You could achieve this by advertising in the local newspaper or in a […]
Before you start any new advertising campaigns you need to decide what you’re trying to achieve. So many people know they need to advertise but don’t actually stop to think about their campaign, they just take whatever shiny advertising opportunity is presented to them by whatever sales person happens to knock on their door first. […]