From as far back as I can remember banner ads have been a staple part of the online marketing and advertising mix. Display advertising is an affordable way to raise brand awareness and its outcome is measurable via the number of people who click through to your site (or chosen landing page). As banner ads have such a […]
You should treat your banner advert like your shop window. A shop window should be alluring, but not give the whole game away; it should insight curiosity in your customers to make them want to come in and take a look around for more. That said, the shop window shouldn’t be so mysterious that customers […]
Every single aspect of your banner campaign will relate back to the goals you set at the beginning. What is the purpose of your campaign? What are you trying to achieve? You must always bear this in mind when you are designing your banner. Effective taglines Your tagline should reflect your goal, if you want […]