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Do’s and Don’ts for Your Banner!

You should treat your banner advert like your shop window.  A shop window should be alluring, but not give the whole game away; it should insight curiosity in your customers to make them want to come in and take a look around for more.  That said, the shop window shouldn’t be so mysterious that customers […]


What Makes a Good Banner Advert?

Every single aspect of your banner campaign will relate back to the goals you set at the beginning.  What is the purpose of your campaign?  What are you trying to achieve?  You must always bear this in mind when you are designing your banner. Effective taglines Your tagline should reflect your goal, if you want […]


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