From as far back as I can remember banner ads have been a staple part of the online marketing and advertising mix. Display advertising is an affordable way to raise brand awareness and its outcome is measurable via the number of people who click through to your site (or chosen landing page). As banner ads have such a […]
Yes! Absolutely 100% yes. For years we’ve all been saying that the internet is killing the highstreet and that the small to medium businesses don’t stand a chance against the corporate machines out there. Whether you’ve been saying it in the board room or over the washing line, it’s time to reconsider. The tide has […]
What is geographic targeting? Geographic targeting is identifying and defining the geographies you want to target and then placing your banner campaign in front of consumers within that geography. When you advertise off-line you may choose to advertise only in certain locations. You could achieve this by advertising in the local newspaper or in a […]
Before you start any new advertising campaigns you need to decide what you’re trying to achieve. So many people know they need to advertise but don’t actually stop to think about their campaign, they just take whatever shiny advertising opportunity is presented to them by whatever sales person happens to knock on their door first. […]