Every year, search engines get smarter and smarter. Search algorithms remain a tightly kept secret but they move rather rapidly with the times. And for good reason. The past few years have completely changed the SEO landscape. The explosion of mobile internet use and the growing trend of voice operated assistants particularly spring to mind. […]
Good keyword research is an essential SEO practice, but it’s usually approached with some trepidation. However, it’s actually one of the simplest SEO practices out there when you know where to start. So let’s dive right in! What is Keyword Research? Keyword research is the practice of identifying popular search terms that are being used […]
No three letters strike fear into the hearts of newbie webmasters than the dreaded S… E… O… Search engine optimisation is often seen as a clever, fancy-pants practice that’s off-limits to us mere mortals. And yes, some of the more in-depth, technical practices would probably make our heads spin, but there are some very basic, […]
SEO is an industry with plenty of jargon, and more terms are added all the time. If you’re unsure about certain phrases you’ve heard being used, or want a primer before talking to a developer or marketing agency you’ll be working with, this glossary should help. For each letter of the alphabet, we’ve taken a key […]
When you launch a new website, there are two free tools you should use immediately to monitor its performance: Google Analytics. This one should be obvious; most folks set it up early. Google Search Console (formerly Google Webmaster Tools). This is one is not as well known, so sometimes gets forgotten. But if you want […]
A modern SEO project is about so much more than keyword research. As Google’s algorithm continues to develop, webmasters need to remain aware of ever more contributing factors to their search rankings. Now website owners need to be aware of content quality, design, site maps, usability, mobile-friendliness, keywords, links and technical SEO, and it can […]