In 1994 Bill Clinton passed a law (which has since expired) banning assault weapons in the United States, including the AK47. Prior to the ban coming into force, an old lady was seen buying an AK47. A reporter covering the story at the time asked her if she really needed it. Her reply? ‘Yes, I’m […]
In parts one and two of this series on persuasion, you’ve armed yourself with some powerful weapons of influence: social proof and authority. And learnt how to use these to make your website more effective at making sales. The next weapon in your arsenal is the force of commitment and consistency. So how does this […]
In the first part of our online guide to mind control, we looked at the force of social proof: how we look to other people’s behaviour to help us decide what we will do. And how you can use this to influence your customers buying behaviour. Now we’re going to look at the power of […]
It’s not enough to create a website that tells people you’re selling something. You have to convince people they need your service and that they should buy from you. You have to be persuasive. Pretty obvious you say. Yet so many website have a message that effectively says, ‘Hey, I’m a business selling ABC Widgets, […]