You may have already heard of the importance of local citations when it comes to SEO for the city or area where your business is based. In this article we’ll explain what they are, why they are such an important factor in local search, and how and where you can build them. So without further […]
Almost certainly you’ve seen the quick answers box when doing a Google search – typically it’s a brief one- or two-sentence answer to your query, scraped from one of the pages that ranks high for your phrase, and placed above the regular search results. Here’s an example of the answers box shown for the search term […]
On 26 February 2015, Google announced via its Webmaster Central Blog that from 21 April, it would be expanding on mobile-friendliness as a ranking signal (an algorithmic change that was soon to be called ‘Mobilegeddon’). We’ve previously covered what this means for website owners, and how you can test your site for mobile friendliness, here. […]
Choosing the right keywords to target is one of the areas that can have the greatest impact on your website’s success. Get it right, and your traffic from search engines will grow – and sales should follow suit. Yet many small businesses are still not focusing on the keywords that would work most effectively for them. […]
For many small business categories, such as tradesmen, photographers or consultancies, local SEO is the single most important area of marketing to get right. Why? Because your customers are predominantly in your local vicinity. Those who are searching for your product or service in your area are carrying out a targeted enquiry that indicates they […]
Startups often face a quandary when it comes to SEO. They understand the potential of it – that for the majority of bigger companies, organic search is the single biggest contributor of visitor numbers and revenue. And they want a piece of that (understandably). But then comes the head-scratching. How does a small company get its […]
Whether you’re new to the subject or a professional with years of experience, you will at some point have been stumped by an SEO-related issue. And there’s no shame in that: search engine algorithms change fast, and so does advice on best practice. Solutions to problems aren’t always black and white. Given the complexity of […]
A lot of people new to SEO view it as some kind of unfathomable trickery practised by wizard-like nerds, who somehow know how to manipulate Google’s algorithms to give search visibility to any website they desire. Those who have had their fingers burned after using an unscrupulous agency or consultant often view SEO as essentially […]
StumbleUpon is often described as a discovery search engine that finds the best on the web and delivers to the user based on their personal browsing preferences. This is a free service also available on popular web browsers and for download as an app on mobile devices. Unlike popular search engines like Google and Bing, […]
Search engine optimisation (SEO) is an important part of most business’ online marketing strategies. It’s a complex area – that’s why many businesses choose to use SEO specialists – but the core best practice SEO techniques are surprisingly straightforward. To start with, it’s vital to remember what the purpose of your website is. Focus first […]