We all want our blog posts to achieve the maximum possible exposure in search engines for the longest possible time. But unfortunately, as time goes on, older blog posts can start to feel a little past their best. However, there is hope for these posts, especially ones about evergreen topics that have a longer shelf […]
Writing business blogs can sometimes feel like washing up – a time-consuming chore and a distraction from more important things. But it doesn’t have to be that way. Firstly a well-managed blog can become a central part of your business, attracting customers and keeping them engaged. Businesses with blogs attract 55% more traffic than those […]
I am a big fan of YouTube. Though it is probably most commonly known nowadays for video gaming channels and beauty vloggers, it does offer a very rich and varied amount of business related channels, especially when it comes to marketing related topics, and the busy realm of content marketing is no exception. As an […]
As a small business, you probably have something to do with your local community. Maybe you get involved in the annual fun run, maybe you sponsor the cakes at Chamber of Commerce meetings. This stuff is GOOD but the next step is to get yourself an official charity partner. If you’re thinking that sounds a […]
Internal links connect your new blog post to other pages on your website. They could be other related blog posts, your product or service pages, information PDF downloads, email newsletter signup… any content you think your visitors would benefit from taking a look at. Why internal links matter to you People clicking about your site […]