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How to Create a Consistent Blogging Schedule

Blogging is an undeniably useful way of increasing your business’ visibility and positioning your brand as an authority. However, the actual task of writing and releasing content on a consistent basis can be quite problematic for small businesses who tackle blogging in-house. If you’re struggling to keep to a regular schedule, read on for a […]


5 Simple Tips for Creating Compelling (and Honest) Headlines

According to Copyblogger, 8 out of 10 people will read a headline, but only 2 out of that 10 will actually go on to read the rest. This is a truly mind-boggling statistic, but it highlights a real problem for content marketers. As more and more content gets published to the web, how can you […]


Starting a Blog for Your Small Business

Starting a blog for your business can be a foreboding experience. If you’re more in the habit of reading other company’s blogs rather than writing for your own, it can appear to be an uphill struggle. But with the right attitude and a bit of forward thinking, blogging can easily become a part of your […]


10 Reasons to Invest in Content Marketing

The term “content marketing” might sound like a bit of a “here today, gone tomorrow” marketing fad, but the last few years have taught us that content marketing is most definitely here to stay. So What is Content Marketing? The definition of content marketing is to create and distribute valuable, shareable and branded content with […]


12 Ways to Build Trust with Content Marketing

Content marketing is more than a mere buzzword – many companies now embrace some level of online content. Whether it’s blogs, videos, infographics or podcasts, the content you are putting out there needs to position you as a reliable source; and people don’t just trust anybody – especially online! Fostering feelings of trust within your […]


A Simple Guide to Content Marketing Psychology

We all want to effectively market our businesses. But to attract interest, we need to appreciate the way our minds process marketing, and how to use our innate mental cues to nudge readers towards a sale. Content marketing in particular comes with its own set of psychological tips that you can harness resonate strongly with […]


Are You Getting the Data You Need to Write Amazing Content?

You can’t write a thesis without some solid evidence to make sure you don’t get ousted as a charlatan. That’s true of creating web content too, you know. You may be crafting delicious stories that make your company sound just beautiful – but what’s driving it? Sure, it’s a creative process. But every industry has […]


5 Reasons Why Your Small Business Needs a Blog

You may well be asking yourself the question: “Why does my business need a blog?” And it’s a valid one. After all, blogs are a lot of effort to create and maintain, and you probably don’t have a team of writers behind you. Which means you’re going to have to take some time away from […]


Designing a Website – the Basics

The three most basic considerations when planning a website are its structure, its design, and its navigation. Structure The structure of your website means how many pages it has, and what appears on each one. Even the most basic website will probably want to have: a home page a page describing what products or services […]


What Content Says About Your Business

Providing good quality, entertaining and regularly-refreshed web content shows that your business cares about providing added value to its customers. Content marketing – creating and sharing free web content – is an excellent way to reinforce customer relationships and build trust, credibility and authority in your field. Different types of web content Website content doesn’t […]


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