Good as blogs are at attracting organic search visitors to your website, sometimes even if you have the best content in the world, you need to do a certain amount of traditional “pump priming” to get people to notice your blog. Before you do that just make sure that it is being picked up the […]
Your blog stinks! “Roses are red, violets are blue Mushrooms stink And so do you” I once received this ditty in a Valentine’s card at junior school. Fortunately for me, it was meant in jest, but it did at least capture my attention. It’s not clear why humans prefer to pay attention to negative and controversial […]
There is overwhelming evidence that those businesses that keep regularly updated blogs are more often found by prospects using a Google or Bing search. In addition, businesses that offer a blog will also have larger networks of contacts on other social networks such as Twitter and Facebook – leading to even more opportunities. So what is […]
A blog is short for web log and originally, they were more about recording an individual’s activity in a diary format. To the uninitiated, it may still appear that this is what all those businesses are doing – but actually blogs are a very effective form of marketing. Of course, the type of blog that starts, “Woke […]
We covered blogging in the last post and the challenges for someone starting out now to promote their business. As the volume of blog posts online now far outweighs the amount of readers, it’s critical that blog content is rich and fresh. There are various blogging platforms around with the most popular being WordPress and Tumblr. In […]
It’s fairly typical of the climate we are in at the moment that small to medium sized businesses are looking to market themselves online in new ways, to help with the acquisition of customers. Blogging is often the first thing they try, based on advice from experts that this activity enhances SEO opportunity; meaning more traffic to your […]
Facebook and Twitter are the two most popular social networking sites online. They’re useful for small businesses that want to create an interactive dialogue with their customers. However, ‘social media’ describes any kind of online communication and sharing tool that people use to build social connections. Your customers might also be using business networking sites, […]
Ok so for this blog I thought I’d start looking at websites that I admire but who manage their online content in different ways. This week I’m looking at Brandwatch who provide social media monitoring tools and have been going for a couple of years. I love this site, it’s very clean and easy to […]