Are you looking to promote your business online? With more people turning to the internet to find local businesses, having an online presence is essential (especially in the current climate). In this article, we look at the steps you can take to build your online presence. Get Your Business Online: set up a website Your […]
Are you familiar with search engine optimisation and what it means for your business? In short, SEO is optimising the content on your website or webpage using specific keywords so that your business shows up in organic search results within search engines. The better your SEO, the higher your business will rank in search results […]
Content marketing is a potentially humongous topic. We’re so jaded by traditional marketing practices, promoting your business by giving away actionable and insightful information served as a powerful deviation from what was the norm. But after a while, everyone jumped on the bandwagon. Content marketing has become the new norm online, with companies of all […]
If you’re here, you’ve probably seen the vast swathes of blog posts, videos, podcasts, email mailouts and other such online content proliferating the business/marketing sphere. You may well be wondering something along the lines of: ”What’s that all about, then?” Alternatively, you might have a new website in the works and you may be wondering […]
You may have heard that marketing methods can be separated into two categories: “push” and “pull” techniques. Push marketing uses techniques that are pushed under the noses of your audience like online banner ads, broadcast advertising, handing out flyers, or social media ads. Push marketing is also known as “outbound” marketing. “Pull” techniques however are […]
Writing business blogs can sometimes feel like washing up – a time-consuming chore and a distraction from more important things. But it doesn’t have to be that way. Firstly a well-managed blog can become a central part of your business, attracting customers and keeping them engaged. Businesses with blogs attract 55% more traffic than those […]
Content marketing is an essential weapon in any small business’s arsenal. It’s a relatively easy and often inexpensive way of getting your name out there. However, once a small business has paid the rent, the bills, wages, and other essentials, there’s not always a lot left in the coffers for marketing. This is especially true […]
Racking your brains for content ideas is time-consuming and often frustrating. When you’ve got other stuff to do, you need a steady flow of content from reliable sources. Knowing where to go for content ideas makes your life easier but it also makes sure what you’re producing is legit. It helps your customers because the […]
You’re not a writer. You never claimed to be. And yet someone has just asked you – YOU! – to write a blog post or company update because you made the mistake of not looking busy enough when the boss came in the door. She jangled out some vague instructions, handed you a napkin with […]
Blogging is an undeniably useful way of increasing your business’ visibility and positioning your brand as an authority. However, the actual task of writing and releasing content on a consistent basis can be quite problematic for small businesses who tackle blogging in-house. If you’re struggling to keep to a regular schedule, read on for a […]