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8 Easily Fixable Content Marketing Mistakes Costing You Money

Content marketing is a potentially humongous topic. We’re so jaded by traditional marketing practices, promoting your business by giving away actionable and insightful information served as a powerful deviation from what was the norm. But after a while, everyone jumped on the bandwagon. Content marketing has become the new norm online, with companies of all […]


A Complete Guide to Online Content and Content Marketing

If you’re here, you’ve probably seen the vast swathes of blog posts, videos, podcasts, email mailouts and other such online content proliferating the business/marketing sphere. You may well be wondering something along the lines of: ”What’s that all about, then?” Alternatively, you might have a new website in the works and you may be wondering […]


Essential Tips and Tricks for Inbound Marketing Beginners

You may have heard that marketing methods can be separated into two categories: “push” and “pull” techniques. Push marketing uses techniques that are pushed under the noses of your audience like online banner ads, broadcast advertising, handing out flyers, or social media ads. Push marketing is also known as “outbound” marketing. “Pull” techniques however are […]


How to Write an Engaging Business Blog – 6 Tips

Writing business blogs can sometimes feel like washing up – a time-consuming chore and a distraction from more important things. But it doesn’t have to be that way. Firstly a well-managed blog can become a central part of your business, attracting customers and keeping them engaged. Businesses with blogs attract 55% more traffic than those […]


6 FREE Online Resources for Budding Content Marketers

Content marketing is an essential weapon in any small business’s arsenal. It’s a relatively easy and often inexpensive way of getting your name out there. However, once a small business has paid the rent, the bills, wages, and other essentials, there’s not always a lot left in the coffers for marketing. This is especially true […]


4 Sources of Content You Already Have

Racking your brains for content ideas is time-consuming and often frustrating. When you’ve got other stuff to do, you need a steady flow of content from reliable sources. Knowing where to go for content ideas makes your life easier but it also makes sure what you’re producing is legit. It helps your customers because the […]


How To Write On Demand, For Non-Writers

You’re not a writer. You never claimed to be. And yet someone has just asked you – YOU! – to write a blog post or company update because you made the mistake of not looking busy enough when the boss came in the door. She jangled out some vague instructions, handed you a napkin with […]


How to Create a Consistent Blogging Schedule

Blogging is an undeniably useful way of increasing your business’ visibility and positioning your brand as an authority. However, the actual task of writing and releasing content on a consistent basis can be quite problematic for small businesses who tackle blogging in-house. If you’re struggling to keep to a regular schedule, read on for a […]


5 Simple Tips for Creating Compelling (and Honest) Headlines

According to Copyblogger, 8 out of 10 people will read a headline, but only 2 out of that 10 will actually go on to read the rest. This is a truly mind-boggling statistic, but it highlights a real problem for content marketers. As more and more content gets published to the web, how can you […]


Starting a Blog for Your Small Business

Starting a blog for your business can be a foreboding experience. If you’re more in the habit of reading other company’s blogs rather than writing for your own, it can appear to be an uphill struggle. But with the right attitude and a bit of forward thinking, blogging can easily become a part of your […]


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