Finding the right tone for your business blog can be tricky. You don’t want it to be formal and stuffy, but at the same time, it shouldn’t be so casual that it comes across as unprofessional. The key is to strike a balance between the two, and here’s how… Get rid of the “we” Remember, […]
Blogging. It’s a subject that divides internet users and business owners. Some people embrace the whole concept of blogging – they write a business blog, they love reading and commenting on other people’s, and they’ve probably got their own personal blog as well. Other people are sceptical about blogs, and think they’re self-indulgent, pointless, and […]
Good as blogs are at attracting organic search visitors to your website, sometimes even if you have the best content in the world, you need to do a certain amount of traditional “pump priming” to get people to notice your blog. Before you do that just make sure that it is being picked up the […]
Your blog stinks! “Roses are red, violets are blue Mushrooms stink And so do you” I once received this ditty in a Valentine’s card at junior school. Fortunately for me, it was meant in jest, but it did at least capture my attention. It’s not clear why humans prefer to pay attention to negative and controversial […]
There is overwhelming evidence that those businesses that keep regularly updated blogs are more often found by prospects using a Google or Bing search. In addition, businesses that offer a blog will also have larger networks of contacts on other social networks such as Twitter and Facebook – leading to even more opportunities. So what is […]
Do you feel like a newcomer to the social media world? How will you get people to take an interest in what you have to offer? Rule No. 1 about using social media to get people’s interest: Show an interest in people. One of the biggest mistakes people make about social media is assuming anyone […]
PGS Plumbers has been operating in and around London for more than a decade. Here, the company’s Guy Andrews explains how the business has embraced social media platforms like Twitter and Facebook to grow their online presence and engage with customers. As a company that had used PPC advertising previously, we decided in 2010 that […]
We covered blogging in the last post and the challenges for someone starting out now to promote their business. As the volume of blog posts online now far outweighs the amount of readers, it’s critical that blog content is rich and fresh. There are various blogging platforms around with the most popular being WordPress and Tumblr. In […]
It’s fairly typical of the climate we are in at the moment that small to medium sized businesses are looking to market themselves online in new ways, to help with the acquisition of customers. Blogging is often the first thing they try, based on advice from experts that this activity enhances SEO opportunity; meaning more traffic to your […]
Here is a quick ‘To Do’ list for social media marketing to get you started. Establish a starting point Define a strategy Match the medium with the message Avoid the common mistakes small business owners make when embarking into social media for the first time Know the relevance of blogging Which social media sites and […]