Content is king… they repeat, over and over again! Yes, we know that content is very important but if you’re doing it wrong, it’s not king – oh it’s not even princely. It’s more like the court jester. So how do you make sure that your content is working for you? Well, you can start […]
‘SEO metrics’ are measurements which show you how well your search engine optimisation efforts are performing. These measurements are usually taken at regular intervals (daily, weekly or monthly, depending on the metric), to track changes in performance over a period of time. Metrics are provided and charted using web analytics tools such as Google Analytics. […]
If you have Google Analytics installed on your website, which is strongly recommended, then you should also have your Google Ads (AdWords) and your Google Analytics accounts linked. This is so important, you are after all using your hard earned cash to pay for these people to get to your site, you need to see […]