Most of us start out ‘doing social’ – not much thinking about what that means or what we’re trying to achieve. It seems like something we just have to do because everyone else is. But there comes a time in every business’s growth that the public profile has to step it up. Social media is […]
Your brand is beautiful. You know investing money in it makes sense, to grow awareness and support other areas of the marketing strategy. You’ll feel when it’s working and when it’s not because you know your brand inside out. But dude, we HAVE to measure our results. Number one: it helps us make decisions in […]
What’s a social PR campaign? It takes the goals of a traditional PR campaign – raising brand awareness and sentiment – but keeps costs down and activity in-house. It’s PR for the digital age and the minimal budget. The beauty of free community platforms for our brands is that even a small business can run […]
A referral scheme gives you the best chance of getting more customers just like the ones you already have and love the most. Once you’ve reached someone who liked you enough to buy from you, wouldn’t it be great to then infect all their friends with the same love bug? Let’s get into referral schemes. […]
Why Social Media? – In a previous blog I’ve spoken about the importance of having a clear goal of what your company is trying to achieve with their social media activities. However, it is a mistake made SO OFTEN that I think it is really important to reiterate this again. You must define what success […]
Online marketing has many aims, and an important one (perhaps your ultimate aim) is directly increasing sales of your products or services. It can do this by making people aware of your offering, driving traffic to your website, and persuading visitors to convert with compelling sales copy. But online marketing can have some much more […]
Let’s get one thing straight from the start. Display advertising is not search advertising; do not expect it to behave in the same way. Let’s go back to our good old conversion funnel, everyone wants advertising that converts and advertising that catches people around the desire and action stage of the conversion funnel but what […]
Every business owner wants to know: Is social media working for my business? It’s a fair concern on the minds of many business owners. You may have heard the response that social media is free, so why not use it? It costs your business nothing. But that’s not true. Spend an hour of your time […]
When you’re launching a banner advertising campaign, as with any form of advertising, you want to make it as effective as possible. An effective banner will grab attention, improve brand awareness and encourage potential customers to find out more about you. There are no hard and fast rules for making a good banner advert. You […]