This isn’t one I thought I’d be writing. Internal brand is always important but I’m only now seeing just how important when it’s put to the test. Usually, internal brand is about keeping everyone in a business connected to shared values. It helps us all create documents or communications that look right, talk to customers […]
Your brand is beautiful. You know investing money in it makes sense, to grow awareness and support other areas of the marketing strategy. You’ll feel when it’s working and when it’s not because you know your brand inside out. But dude, we HAVE to measure our results. Number one: it helps us make decisions in […]
So you’ve got the next big business idea. There’s only one thing stopping you exploding onto the world stage – you don’t have a logo and you don’t have the money to spend on expensive branding campaigns. Luckily you no longer need hundreds of thousands in the bank to create effective branding for your company. […]
I struggle with marketing strategy. I’m quite a strategic thinker – Machiavellian, almost. But I find it hard to organise all my crazy ideas into one sensible, achievable marketing strategy. So, I’ve done the work to make sense of it, and now I give it to you. Marketing strategy starts with goals Start by picking […]
As a small business, you probably have something to do with your local community. Maybe you get involved in the annual fun run, maybe you sponsor the cakes at Chamber of Commerce meetings. This stuff is GOOD but the next step is to get yourself an official charity partner. If you’re thinking that sounds a […]
In a recent post I mentioned the insane influence that Instagrammers can have within their microcosms of the internet. Most of these started out with a blog, which grew into something so compulsive for readers that the blogger now enjoys a cult following of many thousands of followers across social networks. These guys are the holy grail […]