So you’ve got the next big business idea. There’s only one thing stopping you exploding onto the world stage – you don’t have a logo and you don’t have the money to spend on expensive branding campaigns. Luckily you no longer need hundreds of thousands in the bank to create effective branding for your company. […]
Does your company have a name? Does your company have a logo? Does your company have colours that you use on your marketing material? A shop front? A specific Font? These are all great things to have and you should be using these to brand your video marketing. You need to enhance your company identity in […]
Branding is an extremely complex issue, and is the subject of much confusion for small business owners, especially in the digital space. When most owners think of making changes to their brand, they envision hours spent scrutinizing logos and quibbling with graphic designers. In actual fact, your brand has implications far beyond the look and […]
Colour is incredibly important to people, part of being human means that our nervous system requires input and stimulation to stop us becoming bored. Colour is a major factor in that, it invokes emotions, stimulates the brain and it also helps with recognition (colour increases brand recognition by up to 80%). If you think of some of […]
The design of an e-commerce website is very important in achieving success in the marketplace. A website that is confusing, difficult to use, unclear or unwelcoming is not likely to be successful. Bespoke or off-the-shelf? The choice between a bespoke e-commerce design or a standard solution will depend largely on the available budget. Bespoke designs […]
If you’re just getting started with digital marketing, this is a quick intro to what website user experience is, is not, and how it will help your business. You don’t have to be a big established business to have a good website with a good user experience; size and age do not matter. User experience […]