Choosing Colours for Your Website

Colour is incredibly important to people, part of being human means that our nervous system requires input and stimulation to stop us becoming bored. Colour is a major factor in that, it invokes emotions, stimulates the brain and it also helps with recognition (colour increases brand recognition by up to 80%). If you think of some of […]

Is Your Website Using the Right Tone of Voice?

The style of writing you use on your website and other communications can make or break relationships with customers and prospects. When it comes to marketing communications, the phrase ‘tone of voice’ usually refers to written content. Ideally all your business’s communications, including your website and other online content as well as letters and other […]

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