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Why Is PPC Brand Keyword Bidding So Essential? 

When starting out with PPC as a small–to–medium business, it can be tempting to plough all of your budget into non-brand keyword phrases – i.e., those which don’t include your business name or other branding information, but which focus on the type of product or service type you provide, for example “plumber in Bristol” or “hairdressers near me”.  You might think: “I can […]


SEO for Brand Awareness

SEO isn’t just about directly selling products. The objective of brand SEO is to create a network of STUFF that supports a customer’s decision-making process. Customers searching for your brand should find a whole lot of places in which your ethos, services, products and reputation are explorable. Getting your brand name onto page one of […]


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