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brand recognition

Six Ways to Start Building Your Brand for (Almost) Nothing

By Anna Bravington |

So you’ve got the next big business idea. There’s only one thing stopping you exploding onto the world stage – you don’t have a logo and you don’t have the money to spend on expensive branding campaigns. Luckily you no longer need hundreds of thousands in the bank to create effective branding for your company. […]

Brand sentiment

Is Controversy the Best Policy in Marketing?

By Honor Clement-Hayes |

Making a big splash and getting people talking has been a marketing tactic since marketing began. Brands from Coca-Cola to Harvey Nichols have launched campaigns that make bold statements about sex, drugs, equality and any number of other close-to-the-mark issues. But there is such a thing as too far, which big brands can deal with […]

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